By target group: Sub-categories

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Age: 0-12, children (52)

Age: 13-19, teenagers (166)

Age: 19-25, young adults (417)

Age: 26-49, mid years (458)

Age: 50 plus, seniors (67)

Age: All adults (377)

Business: Board level (17)

Business: Buyers, specifiers (26)

Business: Distributors, retailers, trade (9)

Business: General business (55)

Business: Medical, doctors (11)

Business: Professionals (44)

Business: Small businesses, SMEs (20)

Business: Teachers (5)

Education (1)

Education: Post-graduate (3)

Education: To 16 years (3)

Education: To 18 years (7)

Education: University, college (48)

Employment: Employed (17)

Employment: Job-seekers (16)

Employment: Retired (0)

Employment: Unemployed (16)

Ethnicity: Ethnic majority (5)

Ethnicity: Ethnic minority (33)

Household: Children at home, families (99)

Household: Home owners (41)

Household: Housewives (69)

Household: Local community (16)

Household: Married, cohabiting (5)

Household: No children at home (5)

Household: Parents (101)

Household: Single, divorced (6)

Household: Taxpayers (2)

Income, grade: ABC1, office (53)

Income, grade: C2DE, manual (26)

Income, grade: Higher (85)

Income, grade: Lower (14)

Income, grade: Middle (69)

Opinion leaders: Mavens (30)

Product use: Cameras, photography (14)

Product use: Car drivers (166)

Product use: Drinkers (80)

Product use: Fashion enthusiasts (3)

Product use: Food enthusiasts (6)

Product use: Gardeners (4)

Product use: IT, Internet, gamers (60)

Product use: Mobile phones (29)

Product use: Museum, gallery visitors (1)

Product use: Pet owners (18)

Product use: Property buyers (5)

Product use: Rail, bus users (9)

Product use: Slimmers, dieters (4)

Product use: Smokers (11)

Product use: Sports enthusiasts, fans (7)

Product use: Travellers, tourists (90)

Segmentation: Geodemographics (4)

Segmentation: Lifestyle, attitude (94)

Sex: Female (234)

Sex: Male (222)

Shopping: Christmas shoppers (5)

Shopping: Main shoppers (44)

Shopping: Secondary shoppers (6)

Subjects