Utilities and services: Postal, courier services

 

The 'White Board' campaign set out to establish UPS as being more than just a shipping company by focusing on some of the more surprising capabilities the company offered. The campaign explained indiv ...

DHL is the largest logistics company in the world, and as one of the most known B2B brands in Sweden, it had no primary need to build brand awareness. However, the company had been through a number of ...

In many respects, FedEx fits the profile of a 'challenger brand'. Its main rival, UPS, sponsors the Olympics and has considerably more marketing muscle at its disposal than FedEx. Therefore, FedEx had ...

Even though the United States Postal Service (USPS) was made an independent agency in the 1970s, it was not until Loren Smith became the chief of postal marketing for USPS in 1994 that the organizatio ...

The "Moving at the Speed of Business" campaign was designed to modernize the image of the world's largest package-delivery company, United Parcel Service of America, Inc., commonl ...

In January 2002 United Parcel Service, Inc. (UPS), enjoyed a clear lead over FedEx, its major competitor, in the ground delivery business. At the same time, as part of a major rebranding campaign, U ...

Founded in the 1970s, Federal Express (FedEx) quickly carved out a niche in the express package business, helped in large part by its aggressive advertising. In the early years FedEx relied on a fast- ...

Federal Express Corporation (FedEx), founded in the 1970s, built its success on an innovative business model, offering the business world the first overnight shipping service. But savvy marketing al ...

Witty and engaging ads, a hallmark of the Memphis-based FedEx Corp. for more than two decades, had helped propel the success of the shipping and transportation company. In September 2003, however, i ...

On February 12, 2004, the Memphis, Tennessee-based express shipping giant FedEx Corp. (founded in 1973 as Federal Express) expanded in a new direction when it purchased the Dallas, Texas-based Kinko ...

In June 2004 Plantation, Florida-based DHL Holdings (USA), Inc., a subsidiary of DHL, which was headquartered in Belgium and was itself a subsidiary of the privately owned German postal service Deutsc ...

Purolator Courier is the leader in a courier category that is very fragmented and has limited growth potential. It is Canadian owned and operated, and fights for market share against US based competit ...

To launch the new 'The UPS Store' brand consumers needed 'to break a bad habit': packing and shipping with the U.S. Post Office. The campaign helped switch U.S. Post Office customer's to The UPS Store ...

The Post Office has 17,500 branches, more than all bank and building society branches in this country put together. They face the challenge of maintaining their network while losing their biggest cust ...

1996-2002 campaigns for Royal Mail, to support and defend the mail business. Communications are changing under impact of new technology (e-mail and mobile phones). Would use of mail erode, or would di ...

DHL's core objective was to boost awareness of, and familiarity with, the overall DHL brand. Anecdotal feedback has been excellent and as a result of this campaign DHL have decided to run a second p ...

Campaign in 1999 by Bates UK for Royal Mail. Objective: demonstrate RM services to top 100,000 business customers. Research revealed underlying problem: lack of business credibility (unlike telecoms a ...

Finland Post's Media Services unit aimed to make their customers' work easier by giving them practical help in developing and promoting their own customer communications. A direct marketing service wa ...

The challenges facing this company were a combination of law restrictions, poor delivery and service and no significant advertising. The case study lists the campaign’s objectives, which include incr ...

This paper and the one that follows by Mr. Shunglu were both presented at the joint ESOMAR/MRSI Conference on RESEARCH FOR STRATEGIC DECISION MAKING held in Bombay in February 1995. The article by Mrs ...

1993 campaign to differentiate and position Purolator, a courier service. Marketing situation described: very difficult because of deregulation, increased competition and recession; danger of industry ...

During 1993, it became clear that the Post Office needed to build more of a 'competitive edge' to its advertising in order to defend its business within the competitive arena of high street retailers. ...

Promotion of Royal Mail's special facilities for businesses, initially 3 bursts in 1984-5, followed up with a new campaign in early 1986. Press and direct mail used, expanded (1986) to include journal ...

Campaigns starting in 1982 to gain market dominance for DHL worldwide couriers, as well as to develop the market. TV used. 1982-3, the main task was education in the benefits, awareness and branding o ...

Campaign to reduce the number of letters incorrectly sorted to the Western District Office (London) by postal staff throughout the country. Background described: seriousness for the Post Office, instr ...