Travel, transport and tourism: Hotels

 

This case study details the 2005-06 tactical email marketing campaign for Hastings Hotels (Northern Ireland), aimed at increasing turnover at a time of heightening competition, and when most of the bu ...

Marriott Hotels Corporation debuted a major television advertising campaign for its Courtyard by Marriott chain of hotels in May 1997. The five spots that made up the campaign showed hapless people ma ...

In 1996 Holiday Inn, then owned by the British brewing conglomerate Bass PLC but subsequently acquired by Intercontinental Hotels Group PLC (IHG), embarked on a $1 billion renovation program that forc ...

In 1998, after being in business for seven years, Holiday Inn Express, the limited-service offshoot of the famed but ailing Holiday Inn brand, had no clear identity apart from its namesake and was i ...

Ownership of the Hilton Hotel brand had been split apart in 1964. As a result, the hotel chain was controlled by two distinct groups—Hilton Hotel Corporation (HHC), which held the rights to the ...

Davidson Development Inc. was the primary engine behind the project that came to be known as World Golf Village, an upscale development located between Jacksonville and Saint Augustine, Florida, combi ...

Holiday Inn is a brand that draws its image from the simpler times when families loaded up the Chevy wagon and took summer vacations on the road. However, with the family leisure travel stagnating, Ho ...

People who stay at hotels like Holiday Inn Express don't care about chocolate mints on their pillow. But they do care about well executed fundamentals - a clean room, good breakfast, and a decent show ...

Low budget campaign in 2000 for Hastings Hotels, a chain in Northern Ireland who had never advertised on TV before. Shows how a local advertiser can get national exposure in a niche market, targeting ...

By the time Holiday Inn Express joined the party, the hotel category's limited service segment had literally exploded in popularity; and consumers had a full dance card with well-established competito ...

The task for Stakis was to identify a new approach to marketing through the winter months, so that these months could become profit making. From the brief, the creative team were able to exploit both ...

Describes campaign development for Marriott hotels in Europe, with a client brief that asked for the building of consumer recognition of the Marriott brand as a major player in the quality business ho ...