Toiletries and cosmetics: Contraceptives, family pla...

 

Until 2001 Carter Products Division, a division of Carter-Wallace, Inc., owned the world's largest condom brand, Trojan. Although the condom industry had enjoyed an increase in profits in the l ...

The case study describes how, although brand leader, Durex had obtained an old fashioned image. The campaign objectives were to reverse this perception and recruit young condom users to the brand. The ...

Clearblue is a 'pee on a stick' type home pregnancy test, made by Unipath (part of Unilever). The brand had excellent product characteristics, styling, packaging, brand name, strong geographical distr ...

In 1995 Ogilvie & Mather received the brief to launch Unilever's fertility indicator Persona across Europe with one single TV commercial that could be shown Europe-wide. It had to be distinguished fro ...

Low-budget 1995 campaign for the Health Education Authority to promote emergency contraception for the first time. Role of advertising to `normalise' this, 'giving women permission to use it'. Researc ...

This paper focuses on the implementation of consumer research during the development process of major innovations. It begins with a description of the phases of the product development process and the ...