Telecoms: Internet service providers

 

This paper discusses the BT 'Family' campaign, which was used to address multiple communications challenges for the different areas of the company's operations. Among the subjects the campaign has add ...

As a relatively unknown player, with limited marketing dollars, Covad Communications sought to break the dominance of the telcos by introducing a Voice over Internet Protocol (VoIP) based business-cla ...

The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didn' ...

This is a textbook regional and small-budget marketing case study covering a unique range of media and reporting a broad series of effects. In 2002, the East of England Development Agency decided to p ...

This case study describes how a Northern Ireland telecommunications company broke an internet price barrier across the whole of Ireland. The authors explain that whilst most of Europe enjoys flat rate ...

This case study describes how BT Northern Ireland overcame several problems in its efforts to break into the internet service provider sector. Against a background of a sluggish market BT had to conte ...

TV campaigns in 1999-2000 for Clearnet PCS, launched successfully in 1997 in the Canadian wireless services market. Describes how brand became a valuable acquisition target, bought by Telus in late 20 ...