Retail and mail order: Shopping centres, malls

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Churchill Square - Destination marketing in Brighton: how brand advertising produced incremental footfall and sales for a regional shopping centre
Nick Tomlin, Geoffrey Bean, Shan Fisher, Fiona Whitehead and Genna Trentham, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2007

This paper discusses the 2006-07 campaign by Standard Life Investments to increase customers and turnover at the Churchill Square Shopping Centre in Brighton, which was facing a decline on both measur ...

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Read: 97 times

Overgate - The drive of your life
Helen Crosthwaite, Institute of Practitioners in Advertising, Bronze, Scottish IPA Effectiveness Awards, 2005

A very neat case, with an intelligently applied small budget generating an immediate (short-term) response in increased mall traffic. By making a real event out of a promotion, family’s advertising br ...

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Read: 42 times

Bluewater - thinking big, thinking brand: How brand advertising worked for a new retail destination
Steve Hastings, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000

Bluewater, at Greenhithe in Kent, is Europe's largest shopping centre. Launched by Land Lease, an Australian company, with a sales target of £661 million in 3 years; target was revised 6 months before ...

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Read: 87 times

Let's go shopping
Pedone & Partners Advertising, Inc., New York American Marketing Association, EFFIE Awards, 2000

The Taubman Company opened MacArthur Centre in Norfolk, VA in March 1999. Located in the heart of the historic downtown waterfront district, the mall features a mix of retail, food, cinema, and enter ...

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Read: 48 times

Lend Lease Bluewater
Steven Hastings, Account Planning Group (UK), Creative Planning Awards, 1999

Campaign in 1999 by Banks Hoggins O'Shea to launch Bluewater (the shopping centre in Kent). 3 target groups of customers were identified, targeted with emotive advertising showing B as a great day out ...

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Read: 23 times

Beverly Center
Outdoor Advertising Association of America, Outdoor Advertising Effectiveness case study, 1998

The Beverley Centre owners determined that they needed to advertise a clear and compelling image within a new, tougher, competitive environment. In a tactical move, bulletins located near competitive ...

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Read: 21 times