Retail and mail order: Pharmacies and health

 

In 2002 the 101-year-old Walgreens, owned by Walgreen Company, was the number one drugstore chain in the United States with annual sales hitting $28.68 billion. That year it filled more than 361 milli ...

When drugstore.com launched its website in 1999, the competitors in the online-drugstore segment were primarily a site introduced that year by CVS, a traditional "brick-and-mortar" drugs ...

In 2002 CVS Corporation's drugstore chain, CVS/pharmacy, was approaching its 40th anniversary, and as a result of steady growth it was nipping at the heels of the nation's number one dru ...

In 1976, when the cosmetics industry was making exaggerated claims about scientific advancements in skin care, Anita Roddick opened a store, The Body Shop, in a seaside town on the southern coast of E ...

Synoptik Holdings is a retail chain of opticians with 105 stores in Denmark, 38 in Norway (trading as Brilleland), and 98 in Sweden. The challenge for this campaign was to generate significant growth ...

In 2002, a war was brewing in Quebec’s pharmacy industry. Loblaws, Wal-Mart, and Zellers were beginning to penetrate the market, and all the industry players were preparing a counter-attack. With 227 ...

Familiprix had been positioned as ‘pharmacy owners who know health issues and are close by’. The health positioning reflected a product mix that skewed 70% to healthrelated products, compared to 30% f ...

Campaign for Boots the Chemist. By advertising the wide service given by Boots pharmacists, the campaign strengthened the company’s historic brand value, with good effects on the image. TV ads dramati ...

Drugstore.com was battling world-class brands and VC-backed upstarts for leadership in the online drugstore category. Barely up and running, we held no real competitive advantages, were expected to b ...

This 1998 paper examines the success of the Boots Advantage Card as both a sales and marketing tool and a loyalty scheme. Boots entered into this technique later than other retailers and the launch wa ...

In 1990 CVS acquired Peoples Drug, a chain of 400+ drug stores in the Washington, DC area. But three years later, after an extensive renovation program and promotional campaign sales were still lacklu ...

In order to establish Visual on the ophthalmic market Euro RSCG Scher Lafarge made a decision to use humour in adverts and thus make those people born with the misfortune to be short-sighted, laugh. O ...

1988-90 campaign for a new health club in London. Press (national dailies, financial publications, magazines) and radio used to stimulate telephone calls arranging for a tour of the club. Accurate as ...

Campaign (1989-90) for Children's World, the Boots store for children, launched 1987-8. Objective to add value (brand the store) and therefore margin, besides stimulating extra visits and sales. TV ma ...

Test-market campaign for a plumbing service, Midlands 1981-2. Marketing background and opportunity described. Initial progress limited, leading to re-assessment and new test. Prime task for advertisin ...