Retail and mail order: Entertainment and leisure

 

Hollywood Entertainment Corporation hurtled into 1998 at a screaming expansion pace for its chain of Hollywood Video retail stores—the company planned to open more than 353 new stores in 1998 t ...

Borders Group, Inc., the second-largest American book retailer after Barnes & Noble, Inc., adjusted to a trend of dwindling mall traffic by erecting more and more superstores, which tallied 435 ...

By recognizing that the core audience was critical to preserving the asset they had paid for, Roxio and its agency successfully re-launched Napster while preserving its cool. Using a fully integrated ...

Global's objective was to pursue an expansion policy by providing video rental representation in towns and cities where none existed. When FCHE took over the account in September 1997, 455 of stores ...

While TV has traditionally been Blockbuster's main medium, its prohibitive cost led to a decision to switch allegiance from TV to radio as lead medium. This case study highlights the fact that radio ...

1995 campaign for Blockbuster Video, the leading video rental store. By end 1994, the video rental market was considered `terminally ill', because of increased competition for TV and poor marketing an ...

1994 campaign for the Toronto Zoo: its anniversary year, but with nothing `new' to talk about the challenge was to create a major event using animals already at the zoo. High impact campaign, focusing ...

1988 advertising for Alton Towers, which increased overall attendance figures over 1987 by 9% in spite of a 40% decrease in funds. Several issues (summarised) were affecting decisions to visit the par ...