Retail and mail order: Electrical retailers

 

In August 2000, in the midst of a collapse of the global personal-computer market, direct marketer Gateway, Inc., launched the "People Rule" branding campaign. Developed by New York adve ...

Decline in core market for rented TV and VCRs suggested that adding a renting facility for white goods would help stem the decline. Started in 1989 with advertising support (TV). Change in campaign fr ...

1993 launch of a new Danish electrical store in the UK; study covers first stage of launch in Tyne Tees TV area. Market described: very difficult trading conditions for the sector. Conventional views ...

Retravision has recorded a 34% cumulative increase in turnover in one of the toughest retailing environments since the 1940s. The growth can be traced to a three-year campaign designed to make Retrav ...

1989 campaign for Radio Rentals, at a time when rental market for TVs and videos was in severe decline. Product range expanded to include white goods etc. 2 TV commercials created, one for washing mac ...

Option 3 was a new retail product for rental of TV and VCR, to counter the decline in the rental market: the proposition involved monthly payments like rental, but with the TV/VCR becoming the propert ...

Regional TV test campaign for Curry's `Carousel' TV rental centres, October 1983. Rental market a new entry for Currys; important not to damage the retail business. Launch in 1979, when the rental mar ...