Media and publishing: TV channels, services, program...

 

In 2006, Monday Night Football (MNF) moved to ESPN after 36 years on ABC. The challenge for communications was to preserve the importance of the event among football fans, while also celebrating the m ...

The Discovery Channel wanted to capture new viewers and reinvigorate lapsed ones, and further cement its position as a knowledge leader. The launch of the new series 'Planet Earth' offered the ideal o ...

This Gold award-winning paper details the campaign for E4's TV teen drama 'Skins'. E4 is aimed at younger viewers (in 16-34 age range), and the objectives of the communications were to generate a sign ...

TLC's ad sales and ratings were down and viewers were emotionally disconnected from the network. With the heydays of Trading Spaces long gone, viewers and ad buyers weren't sure what TLC stood for any ...

When it was launched in 1982 by the privately held media conglomerate Landmark Communications, The Weather Channel (TWC) represented a new concept—around-the-clock weather programming on televi ...

In 1994 Turner Classic Movies (TCM) was a small startup cable network with a collection of 4,000 movies, 21 employees, an operating budget of between $13 and $15 million, and 1 million subscribers. TC ...

Although it reached 88 million households in 2003, the daily average viewership of the cable Turner Broadcasting System (TBS) Superstation had dropped to 979,000, down 6 percent over the previous ye ...

In 1998 Time Warner Inc.'s Cartoon Network, second in children's programming to Viacom Inc.'s Nickelodeon Network, was a 24-hour basic-cable service offering nonstop animated ente ...

In 2002 the Public Broadcasting Service (PBS), the nonprofit U.S. media organization, was owned by 349 member television stations with an audience of more than 100 million viewers per week. Despite th ...

The Oxygen Network was the centerpiece of Oxygen Media, an entertainment company that catered to an exclusively female audience via television and the Internet. The network's 2000 introduction ...

In the 1990s and early 2000s MTV Networks Company's MTV was the leading trendsetter among American youth. Though initially it solely aired music videos, MTV had evolved into a network focused o ...

Founded in 1972, Home Box Office (HBO) was the oldest and largest premium pay television channel in the United States. Unlike network television and most other cable channels, which raised revenue by ...

The Game Show Network (GSN), the only 24-hour cable channel in the United States dedicated to game shows and interactive game playing, was founded in 1995. By 2000 its ratings were at an all-time high ...

The Fox Entertainment Group was a division of Rupert Murdoch's News Corporation, a global media and entertainment empire. News Corporation published newspapers (including the Times of London), ...

ESPN began in the late 1970s as the first 24-hour cable channel devoted exclusively to sports news and the airing of such minor sports as Australian Rules football and tractor pulls. By the 1990s, how ...

Beginning with its 1979 cable-television launch, ESPN, Inc. (then officially known as Entertainment and Sports Programming Network), strove to build a brand that was synonymous with sports. After pr ...

ESPN was launched in 1979 in Bristol, Connecticut, as the first cable television channel devoted exclusively to sports, although it had limited access to sports programming. One way to fill airti ...

In September 1995 Discovery Communications, Inc., made the move to the World Wide Web when it invested $10 million to launch Discovery Channel Online (Discovery.com). The new website featured news, no ...

In June 2003 the DirecTV Group, Inc., provider of satellite television, launched a new marketing campaign featuring commercials with A-list Hollywood actors giving dramatic readings of actual fan lett ...

Traditionally, every summer the broadcast television networks launched marketing campaigns to spotlight their program offerings for the coming season. The campaigns were often uneventful and run-of-th ...

A review of Social Theory and Philosophy for Information Systems by John Mingers and Leslie P. Willcocks (eds), Wiley, 2004

This 2005-06 campaign to launch the Sony Bravia LCD TV set out to target digital influencers, who would then in turn influence more mainstream consumers. To be successful in this area, the campaign so ...

This paper discusses the launch campaign for the television channel 'More4'. The channel's main target audience was upmarket Channel 4 viewers (ABC1, 35-54), and the advertising objectives were to cre ...

This campaign for the BBC sought to persuade students that they needed to buy a TV licence. This paper covers three campaign periods from 2003-2006, all of which had the objective of educating student ...

This short paper is based around the attempts of Canal+, the first French pay per view TV Channel, to generate interest in the new series of “Desperate Housewives”. To do so, it created a new website, ...

The new digital TV channel BBC Three targets a younger age group than the traditional BBC channels with comedy and youth programmes. However, as part of the BBC, it was suffering losses to its competi ...

The Discovery Channel entered 2005 as the number one non-sports specialty network in Canada, but having built its success on American imports, needed a home-grown Canadian success story, and 'Canada's ...

By 2000, SKY had become a New Zealand media success story – with 28% of New Zealand households subscribing to the pay television service. Its success was due to an intensive retail-oriented promotion ...

It is well-acknowledged that channel perception is driven largely by the news and current affairs offering, and so TV3 chose to use its news and current affairs campaign to drive channel perception. T ...

In the lead up to the Fall 2002 television season, Tthe Family Channel's audience and revenue growth had begun to flatten. Moreover, there was the impending launch of new digital services targeting ki ...