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Paper
1.
The effect of word of mouth on sales: online book reviews
Judith A. Chevalier and Dina Mayzlin, Market Research Abstract from: Journal of Marketing Research, Vol XLIII, No 3, August 2006, pp 345-354, , (full text not available on WARC.com)
Comparing data from Amazon.com and Barnesandnoble.com, the authors emphasise the importance of on-site reviews and discuss their impact on sales. The research also suggests that customers read review ...

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