Leisure and entertainment: Film, video, performance ...

 

In 1995, the Basilica Block Party was conceived as a way to raise funds for the church and support its various philanthropic initiatives. The event, however, was dogged by mediocre talent, limited par ...

Leading up to opening night, ticket sales for the play Cuttin' Up - based around an African-American barbershop - were well below projections. The Alliance Theatre in Atlanta needed a marketing strate ...

Most Broadway shows succeed in attracting their audience of tourists by showcasing their respective production’s size and spectacle through conventional media. Without the benefit of noteworthy stars, ...

Building a core audience for a documentary film festival amongst aficionados is one thing - but doubling the rate of ticket sales growth by reaching an audience who believes documentaries are the movi ...

The 2004 Toronto Worldwide Short Film Festival was the tenth in this series of prestigious events. The festival was sponsored by the Canadian Film Centre, a nonprofit organization based in Toronto tha ...

In early 2005, Netflix's dominance of the emergent mail-in DVD rental category was in danger. Blockbuster had decided to compete directly in the same space, putting Netflix at a real disadvantage in t ...

In order to survive 2005 and return in 2006, the Full Frame Documentary Film Festival had to increase ticket sales 15%. To achieve this goal, the festival needed to broaden its appeal beyond the docum ...

The Tribeca Film Festival has quickly joined the list of world-renowned festivals. Through a focused advertising and identity program, Tribeca took on more established festivals like Sundance and Cann ...

How do you grow a stagnant brand that had already attracted its 'best customers' in the market? To increase attendance, Full Frame needed to broaden its appeal beyond the documentary film aficionado t ...

With fourteen live shows under its belt, Cirque du Soleil wanted to make number fifteen extraordinary. Cirque wanted to reinvent adult entertainment just as it had reinvented the circus twenty years a ...

This is a five year case showing how, despite these odds, the Canadian Film Centre’s Worldwide Short Film Festival has become a giant success. Five successive annual campaigns have steadily increased ...

The objective of the campaign was to improve the image of this film festival by increasing advanced sales, overall attendance, sponsorship and recognition. The agency shows that sales increased, the ...

This is a study of the world's first 'smart' exhibition where everything is controlled by the visitors who are encouraged to create big ideas for themselves. A major marketing problem was its situatio ...

Blair Witch 2, The Book of Shadows, was due to open on 27th October 2000 in the UK, and radio was chosen as the lead medium. The initial 40 second spot generated considerable PR coverage over and ab ...

Having advertised for two years on BRMB 96.4 FM, UCI cinemas wanted to evaluate the impact of their advertising and , as a secondary objective, to assess the impact of their weekly 'Movie Meltdown'

Campaign in 1999 by CDP to launch the BFI London IMAX cinema. Media: posters, transport posters, leaflets and flyers, Evening Standard, education packs for schools.

In September 1994, BMG decided to launch its mail order music club in Canada. The world's second largest media company, BMG owns record labels RCA, Arista and Ariola and publishers Bantam, Doubleday a ...

The Institute of Contemporary Arts in London is renowned for its long-standing support and controversial showing of up-coming contemporary artists and had in the late 1980s been a favourite hang out f ...

In 1996, the London club Ministry of Sound approached BMP to create a campaign not supporting, or sponsored by, any political party, to encourage young people to vote in the upcoming election. Figures ...

1995 campaign for Blockbuster Video, the leading video rental store. By end 1994, the video rental market was considered `terminally ill', because of increased competition for TV and poor marketing an ...

In 1994, Movieco Australia issued a prospectus for investment in the movie 'Lilian's Story'. By June only $140,000 of a minimum requirement of $3.8 million had been raised and with no evidence of priv ...

1987-90 campaign for the London Philharmonic Orchestra. Objective to differentiate and brand the Orchestra as the best in London. Medium: London Underground posters. Results: audience figures rose 50% ...

Discusses with a number of examples how a book can be used to underpin advertising campaigns and other marketing efforts: the sort of `sponsored' book that will work, and some successful examples. The ...

The paper explores the impact of globalisation and of local interpretation on consumption within Australian Hip Hop culture. Data was collected both by participant observation and semi-structured inte ...