Government and non-profit: Political organisations

 

Peter Vanvelthoven is a Belgian politician from the SP.A. party, and in 2005 was appointed Federal Minister for Employment and Information. In preparation for Belgium's local elections, he wanted to r ...

One of the most noteworthy surprises to emerge from the nationwide elections of November 3, 1998, was the election of Jesse "The Body" Ventura as governor of Minnesota. A former professi ...

It was generally acknowledged that the ad campaign having the greatest impact on the 2004 U.S. presidential election was that run by the political action group Swift Boat Veterans for Truth. The group ...

Founded in 1998 by a pair of California-based software entrepreneurs as a way to mobilize like-minded liberal activists for political causes, MoveOn.org became a driving force in funding, organizing, ...

In 1997 Ben Cohen, cofounder of the superpremium ice cream company Ben & Jerry's Homemade Inc., was shocked to learn that Congress had decreased spending on social programs but had incre ...

In 1999 the American Civil Liberties Union (ACLU), a nonprofit corporation dedicated to the preservation and extension of constitutional liberties, hired its first advertising agency, New York City-ba ...

This small budget campaign for the Disability Rights Commission in 2005 was intended to raise awareness among opinion formers (journalists, politicians, and the ABC1 public) of the extent to which dis ...

This case describes the three critical months leading up to the November 2003 mayoral election for the amalgamated City of Toronto. It details how David Miller, a city councillor, went from relative o ...

This campaign was aimed at establishing John Hickenlooper as a candidate for Mayor of Denver. The creative strategy was to differentiate between a novice candidate and a crowded field of well known D ...

Any campaign that exceeds its already ambitious objectives and can convince 94.1% of New Zealanders to enrol to vote for a General Election in which the polls indicated the result was a foregone concl ...

The marketing challenge was to persuade 18 to 24 year olds to vote and the campaign objective was to bring these young people to the polls in Minneapolis. The agency recognised that the target market ...

This study describes how the agency cut through the constraints of time, money and media choice, to produced an effective campaign. The top-line objectives were to obtain the maximum number of seats i ...

2000 pre-election campaign for the Labour Party. Suggested that the government’s achievements were the achievements of those who voted for that government. Two-week campaign used TV, door drops and ma ...

In 1996, the London club Ministry of Sound approached BMP to create a campaign not supporting, or sponsored by, any political party, to encourage young people to vote in the upcoming election. Figures ...

RSPCA campaign, 1990-95, to influence the British Minister of Agriculture and thus ensure its voice was heard in the passing of European legislation on live animal transport. The situation and obstacl ...

Campaign funded by the Police Federation as part of an integrated PR and lobbying campaign to persuade the Home Secretary not to implement faithfully the recommendations made in the Sheehy report (199 ...

A campaign to sway public opinion against Bill 120, due to become law in Quebec in June 1991. This bill was a major project to reform health services in the province, by transferring major medical res ...

The National Association of Local Government Officers union wanted an advertising strategy to persuade UK voters that Conservative candidates in upcoming local authority elections would endanger the j ...

1992 campaign for IFAW to prevent the slaughter of seals off the Canadian coast, incorrectly blamed for the cod shortage. There was limited time to prevent the cull being proposed by the government. L ...

Fertiliser manufacturers have been blamed for being environmentally uncaring. This campaign for the FMA (fertiliser Manufacturers Association, the trade association) defended the industry by presentin ...

1989-90 strategic recruitment campaign for the Royal Navy. A lightweight TV campaign contributed to cost-effective enquiry stimulation and raised saliency of the Royal Navy as an employer. Previous re ...

Advertising for a political party in one London borough in the local elections of 1990. The Valley Party was standing on a single issue, the return of Charlton Athletic Football Club to its home groun ...

The British Medical Association's 1989-90 campaign against aspects of the Government's bill to reform the National Health Service. Qualitative research among Conservative voters showed widespread igno ...

Greenpeace 1988-9 campaign against air pollution, designed to stimulate debate and focused on Ford Motor Company as suitable target because of alleged double standard about introducing catalytic conve ...

Advertising for then Royal National Institute for the Deaf (RNID), to raise awareness of the problems of deaf people and campaign on specific issues. Paper describes contribution of advertising to one ...

1989 campaign for the RSPCA against the Government's refusal to introduce dog registration, following the abolition of the dog licence in 1988. Argues that the campaign 'played the vital role of catal ...

A GLC advertising campaign which aimed to counter the Government's Local Government (Interim Provisions) Bill; this became known as the Paving Bill, because it paved the way for abolition of the GLC b ...

Campaign on behalf of the Royal College of Nursing against the adverse effects of implementation of the 1983 Griffiths Report concerning nurses' roles in the management of hospitals. It is stressed th ...