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Award-winning case study
1.
New Orleans Recovery School District - Why You Teach
New York American Marketing Association, Bronze, Government, Institutional & Recruitment, EFFIE Awards 2008
The New Orleans Recovery School District (RSD) needed 500 teachers to accommodate a large expected influx of fall 2007 students. The area's system had consistently been ranked as one of the worst in t ...

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Read: 9 times
Award-winning case study
2.
University of Minnesota - Driven to Discover
New York American Marketing Association, Gold, Government, Institutional & Recruitment, EFFIE Awards 2008
The University of Minnesota was well known in its home state, but did not get credit for the world-changing research it conducted everyday. The institution had a goal to become one of the world's top ...

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Read: 18 times
Award-winning case study
3.
Training and Development Agency for Schools - A class act: how communications averted the teacher recruitment crisis, 1998-2005
Ric Nicholls, David Bassett and Sergen Ozbek, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2006
This paper describes how a campaign for the Training and Development Agency for Schools (TDA) from 1998-2005 averted a serious decline in teacher recruitment, and resulted in the number of people ente ...

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Read: 54 times
Case Study
4.
HEC Montréal - D.E.S.S. Recruitment Campaign
Canadian Congress of Advertising, Bronze, Canadian Advertising Success Stories, 2006
Six years ago, in conjunction with the AAPQ, HEC Montreal established the DESSCM: an accredited graduate diploma program, taught by professionals, to improve marketing communication skills for young p ...

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Read: 24 times
Award-winning case study
5.
University of Dundee - Academic brand creation
George Cumming, Institute of Practitioners in Advertising, Silver, Scottish IPA Effectiveness Awards, 2005
Dundee University deserves full credit for giving its backing to a challenging but very successful campaign from Frame C, stimulating both the quantity and quality of undergraduate applications. Previ ...

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Read: 56 times
Award-winning case study
6.
Griffith University - 'Smarter' campaign
Advertising Federation of Australia, Silver, Advertising Effectiveness Awards, 2004
In November 2002, Griffith University launched new advertising designed to rebuild its brand. What followed was an authentic, compelling and unexpected campaign that elevated Griffith from the clear ' ...

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Read: 106 times


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