Government and non-profit: Charities and voluntary o...

 

In 1995, the Basilica Block Party was conceived as a way to raise funds for the church and support its various philanthropic initiatives. The event, however, was dogged by mediocre talent, limited par ...

The prevalence of autism has drastically increased, but parents often lack knowledge about the disorder. Autism Speaks wanted to raise awareness of the condition and educate parents about the prevalen ...

Keep A Child Alive, a small AIDS charity battling against bigger competitors and a charity-fatigued public, needed to increase donation levels, but had a budget of just $600 with which to do so. Given ...

Since 1997, the BMW Ultimate Drive® for the Susan G. Komen Foundation has raised $9 million for breast cancer research, education, screening and community outreach programs, and is one of the most hig ...

This Bronze Award-winning paper discusses the campaign launched by the Erskine Hospital, which provides long-term care for ex-service men and women. The communications campaign (which ran from 2004-06 ...

Women's Aid is a charity aiming to help people affected by domestic abuse, a topic that is often misunderstood, and a problem the scale of which is often dramatically underestimated. With a highly lim ...

Memory of Dr. Martin Luther King Jr., and the civil rights struggle in the U.S. has been fading. The goal was to revive a visceral connection to the civil rights era and engage people in the reason fo ...

Aging and strife with logistical challenges, the Basilica Block Party had lost the buzz it once held. “Make the Pilgrimage” served as a rally cry that not only recognized, but embraced the challenges ...

The Child Cancer Foundation knew it was working for a good cause, but it was also operating against a high number of other highly worthwhile charities competing for New Zealanders' money: in 2006 alon ...

Research shows that Canadians are very concerned about environmental issues, but that many also saw the WWF as a distant second to Greenpeace with regards to relevance in this area. As such, by 2004, ...

The SickKids Foundation wanted to raise $79 million in 2007 (beating the previous year's record of $70 million), at a time when charitable fundraising had never been more competitive. It also carried ...

Diabetes UK's Measure-Up campaign aimed to increase awareness among people who may have diabetes but don't know it. The campaign followed research by IpsosMORI which indicated that only one in five pe ...

Since 1999, Henkel has been actively involved in social activities, and primarily with school communities. It wanted to create a new project for its washing machine detergent, Dixan, which engaged chi ...

Following a number of racist murders in Antwerp, a coalition of organisations wanted to create a positive symbol of tolerance in the city. The advertising agency mortierbrigade was thus commissioned t ...

Rock the Vote, a nonprofit, nonpartisan organization, encouraged the young electorate to vote since its founding in 1990. Two years after its conception, Rock the Vote was credited for the second larg ...

The Peace Corps was signed into existence by President John F. Kennedy in 1961 as a federal organization designed to improve education, community development, health care, and environmental services i ...

In 2002 the nonprofit arts-advocacy group Americans for the Arts (AFA) teamed up with the Advertising Council, the producer of a myriad of public-service advertising campaigns, to present the " ...

This paper describes the 2005 campaign by the Comic Relief coalition to 'Make Poverty History'. It demonstrates how the unifying idea was built and communicated to key individuals attending the G8 con ...

The Dogs Trust (formerly the National Canine Defence League) is the UK's largest dog welfare charity. As part of its strategy to cut destructions, the Trust invests heavily in encouraging dog owners t ...

The NSPCC's 'Full Stop' campaign began in 1999 with the objective of making people understand that stopping child cruelty was everyone's responsibility by bringing the issue into the open, and getting ...

This 2006 campaign for the charity Women's Aid, set up to help people affected by domestic abuse, set out to solve the problem of a lack of awareness and understanding of the charity and its aims amon ...

Almost 50% of the 3 million people made homeless from the earthquake of October 2005 were children who slept outside in winter temperatures of minus 20°C. By November insufficient donations had been r ...

December is a particularly difficult month for Oxfam to raise money, and although consumers are still willing to donate, the decreasing response which normally results from the Christmas period had to ...

As this short paper describes, the Salvation Army was experiencing a decline in revenue from its own fund-raising, and was struggling with the image of being old-fashioned. To help connect with younge ...

This short case study discusses a campaign by Homeplan, a Dutch Foundation involved in small scale housing projects in Mexico and South Africa. Working with local organisations, their aim is to provid ...

Seeing Eye Dogs Australia is one of two charities which fund the breeding, training and supply of dogs to guide people who are blind. It has cottage industry roots, no government funding and has to co ...

The Clean Up Australia campaign was the brainchild of the famous sailor Ian Kiernan, and started as a Clean Up Sydney Harbour campaign in 1989, a result of Kiernan becoming increasingly concerned that ...

The annual appeal for the Child Cancer Foundation demonstrates how an agency can help charities in a very competitive environment. Like many other charities, the Child Cancer Foundation, relies heavil ...

What failed to stop David has never stopped the Greater Chicago Food Depository. Despite a diminutive advertising budget of $80,000, and increasing competition for the attention of inundated potential ...

Gay rights has become a hot-button issue across the U.S. Against a backdrop of a contentious political climate that has separated America into red states and blue states, gay marriage has been a contr ...