Business and industrial: Employment, recruitment, st...

 

With a focus on the use of Street Teams, CareerBuilder looked beyond traditional communications and tried to engage consumers, and encourage them to interact with the brand. Street team members were d ...

Monster, formerly known as Monster.com, persevered through the tech industry downturn of early 2001 by maintaining its position as the most used job website in the world. In 2004, besides being the to ...

By the 1990s newspapers were facing increasing competition from Internet job sites. In 1995, in order to compete with online sites for advertising revenue, the Tribune Company newspaper chains (whose ...

CareerBuilder.com is the largest job website in the US, with more job seekers and job postings than Monster and Yahoo! HotJobs. But the brand trailed in the critical race for unaided awareness - a pos ...

Reid Kerr Enterprises was launched in 2001 and decided to carry out a consistent and planned marketing communications campaign to develop their commercial training business. The below the line adverti ...

This clear and well-written story of sustained momentum studies the recruitment website s1jobs.com. Leadership status is a powerful competitive advantage for an online recruitment site, but keeping a ...

1994-6 campaign for army recruitment. Changed context and strategy following `Options for Change' described: need to counter negative publicity, encourage enquiries from high-quality young people, bui ...

1995-6 recruitment advertising for the Royal Air Force. Brief review of traditional strategy and advertising during the 1970s and 1980s, leading to changed situation as defined by the government repor ...

Marketing campaign to reverse decline in classified recruitment advertising in the Evening Standard, 1993. Mailing to target audience (recruiters, personnel managers, job specifiers, to correct miscon ...

1989-90 strategic recruitment campaign for the Royal Navy. A lightweight TV campaign contributed to cost-effective enquiry stimulation and raised saliency of the Royal Navy as an employer. Previous re ...

Driver recruitment campaign for London Buses, 1988-89. The company were 686 drivers below establishment. Research (qualitative) indicated several objections to London bus driving as a job: perceived d ...

Recruitment advertising by Bartle Bogle Hegarty for Derwent Valley Foods (makers of Phileas Fogg crisps) in 1987 to find a senior manager. Unorthodox black and white ad in Marketing Week, run twice, ...

1987-88 advertising for Metropolitan Police recruitment. Need to encourage higher calibre people. Rational for the campaign strategy discussed. Colour double-page spreads in Sunday supplements used, i ...

Recruitment campaign for the Territorial Army, 1985. Research indicated that the target market was ignorant of the TA responsibility, the professionalism required for soldiering, how to join, the pay ...

Campaign, 1981-2, to increase the Daily Mail's share of classified advertising, against a background of general decline in this market and heavy competition. Radio used, launched in 2 areas: London an ...

1978-80 campaign for RAF recruitment. The strategy and objectives are described. Display and classified press advertising was used (black and white). Analysis of enquiries shows a correlation between ...

1979-80 membership recruitment campaign for the British Film Institute, featuring the benefits of the newly opened National Film Theatre. Initial research produced evidence about members' film-going. ...