By campaign objective: Staff relationships, motivati...

 

The Irish mobile phone market is oversubscribed and competitive, and the most effective way to win customers is to take them from competitors. In an effort to exploit an area of untapped potential, Vo ...

As 2005 dawned, Kodak's brand still sorely lacked the digital and innovation credentials it needed to compete in the new realities of the digital marketplace. By broadening its definition of itself an ...

This case is the story of a corporate transformation. In just two years O2’s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. Where it once trailed t ...

Tony Wardle, a partner at Nimbus Experience, argues that the interaction between employees and customers (and other stakeholders) is a brand’s most powerful medium. Thus customer-facing staff need to ...

Using the metaphor 'herding cats' which had come to describe hopelessly impossible technology feats, EDS restaged and reintroduced itself to the world during Super Bowl XXXIV. 'Cat Herders' brilliant ...

It all began about 18 months ago, when it started to become increasingly difficult to attract the best, brightest, new talent and retain existing staff. Bright lights, stock options and the chance to ...

The author reports on a growing trend in the USA for advertisng professionals to work independently. Staffing companies are seeing more and more freelance opportunities in new media and web-related ...

This paper describes Partners BDDH's planning for the 'Work IKEA' campaign. It describes how the agency focused on the client's organisational culture (rather than just the consumer) to devise an in- ...

Campaign to reduce the number of letters incorrectly sorted to the Western District Office (London) by postal staff throughout the country. Background described: seriousness for the Post Office, instr ...