By campaign objective: Recruitment

 

This paper discusses the recruitment and image campaign run in 2005-06 by the Police Service of Northern Ireland (PSNI). It was important for the PSNI to attract community leaders and ethnic minoritie ...

The 2006 Home Office recruitment campaign for Police Community Support Officers (PCSOs) aimed to explain the value of PCSOs to the public. It was based on an advertiser-funded television programme fol ...

This paper discusses the 2004-06 recruitment campaign for the Army Cadet Force (ACF). The objective was to motivate suitable people to become adult instructors, and the communications strategy used na ...

Military recruitment has arrived at its most competitive and challenging landscape since the instatement of the All-Volunteer Force in 1974. Compounding political, social, and economical variables hav ...

Mortierbrigade, a new creative agency, needed a copywriter, and wanted to produce a campaign proving it could generate a big impact with a small budget, and to create a buzz around the agency in the p ...

By the 1990s newspapers were facing increasing competition from Internet job sites. In 1995, in order to compete with online sites for advertising revenue, the Tribune Company newspaper chains (whose ...

While McDonald’s is a brand loved for its food, it was not high on the agenda of people looking for work. This, combined with the fact New Zealand was experiencing the tightest employment market for m ...

CareerBuilder.com is the largest job website in the US, with more job seekers and job postings than Monster and Yahoo! HotJobs. But the brand trailed in the critical race for unaided awareness - a pos ...

Following the Patten Report's recommendation of a new police service for Northern Ireland, the challenge was to set in train a process which would change perceptions of the province's policing service ...

During a period of extensive reform of the judicial system in Northern Ireland, one initiative that positively contributed to the image of the judicial system was the newly created position of Lay Mag ...

Scotland’s Children’s Hearings system works with young people who may have offended, or have been neglected or abused. It concentrates on the welfare of the child and puts decisions into the hands of ...

If understanding your audience is the principal step to advertising effectiveness, then this case proved the point. Reassessing the audience, and consequently changing the tone of the advertising to a ...

A unique perspective on the target audience led to a powerful strategic and communications platform that repositioned the Peace Corps, got the organization noticed and fueled unprecedented growth in a ...

Throughout the mid-late 1990s, the Army did not have as many trained men and women as it needed to do its job properly. This paper tells the story of how in one of the most daunting recruiting enviro ...

Public service recruitment is hard, especially in the south-east of England where house prices and salaries are mismatched. The Hertfordshire Constabulary had the further pressure both of boundary cha ...

This non profit making mentoring service for young people was losing its lustre and the place in people’s hearts. The objective of the campaign was to revive momentum, remove scepticism and generate ...

While the California Culinary Academy was noted for culinary courses it wished to diversify into the hospitality and restaurant management sector. Other schools in the area were cheaper and well esta ...

This paper demonstrates how sound strategic insight and fascinating use of semiotics led to an advertising campaign which successfully reduced the response rate from the previous campaign. Yes, you di ...

All charities need to be sure that their advertising monies are deployed wisely. This case for the Salvation Army really sets the benchmark for best practice. Between 1998 and 2002, The Salvation Army ...

This case documents the transformation of a company from a modest manufacturer of own-label pizza into a firm owning one of the UK’s top 50 fmcg brands. The direct effects attributable to advertising ...

The task of this campaign was to encourage men and women throughout Northern Ireland to give up their time, for little financial reward, to help tackle crime in the community and help to move forward ...

Department of Health campaign to stimulate recruitment of social workers. Social work has a poor public image: there was a need to find out what motivates existing social workers. Research found that ...

By October 2002, The Royal New Zealand Air Force found itself at one of the lowest points in its 80-year history of serving the country. Government policy had resulted in all the fighter jets – the co ...

For the Manchester Evening News, recruitment advertising revenue accounts for over 50% of total revenue. The recruitment advertising market moves with the economic cycle and the fourth quarter 2001 re ...

Three-year campaign (TV and Internet) to improve police recruitment from 2000. This is the first national campaign for the police, with aim of helping to recruit 9,000 officers. The campaign adopted a ...

This study describes how two agencies handled various aspects of Standard Life and its associate bank to develop a combined recruitment and brand strengthening campaign. It outlines a six-week campaig ...

This paper describes how consumer advertising was used for the first time to help in recruiting new students to Dundee University. The primary objectives were to stem a long-term decline in UCAS appli ...

This is a description of how a new company in the recruitment sector was successfully launched into a highly competitive market place. It involved changing the name of the company and differentiating ...

The overall objective of this campaign was to increase the number and quality of teacher recruits. The paper shows how a new level of strategic and creative thinking had the desired impact on a comple ...

This campaign was aimed at reducing illiteracy among children and focuses on recruiting volunteers to provide one-to-one reading support for 7 to 11 year olds in the Yorkshire and Humberside area. The ...