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Subjects
Attract, support distributionAttract, support suppliersBrand launchBrand relaunch, repositionBuild brand equityBuild, change corporate imageBuild, defend brand positionChange brand imageDevelop, revitalise marketFinancial, shareholder relationshipsFund-raisingGain new customersGain trialGlobal brandingGovernment and social aimsIncrease awarenessIncrease brand loyaltyIncrease sales, volumeIncrease web traffic, bookingsIPOsMaintain price premiumMarket share - increasePolitical campaignsRecruitmentRetain existing customersStaff relationships, motivationSupport event, exhibitionSupport promotionSupport sponsorship 