By campaign objective: IPOs

 

In 1996, the Australian Federal Government decided to sell the remaining 50% of its shares in the Commonwealth Bank. This may have been a noteworthy event had the Government not previously floated Com ...

Findings demonstrated the readiness for receptivity to another float was at its lowest level compared with previous floats in the 1990s. Clearly, the advertising campaign would have to re-ignite enthu ...

Electricity privatisation campaign, 1991. Campaign rationale and strategy discussed. TV, press and posters used. Campaign phases were: 1) announcement; 2) built awareness and communicated detail, prom ...

In mid 1991 the New South Wales government passed the historic legislation of the Government Insurance Office to be fully privatised, by public float. This float was largest capital raising exercise i ...

This share issue was an unqualified success. Typical of share issues the bulk of funds arrived near to the closing of the offer. Did advertising create the success - undoubtedly.

The `Sid' campaign before the privatisation of British Gas, 1986. The main objective was to stimulate widespread applications for the shares, within the constraints imposed by the rules. Extensive qua ...

1986-7 campaign for the privatisation of Rolls-Royce. Differences between this and other privatisations are discussed. MORI research among private investors showed a number of image weaknesses and mis ...

A unique advertising problem: the one-off promotion of the flotation of British Telecom in 1984. Previous corporate campaign in the press described, designed to 'show the true face' of BT and counter ...