Direct marketing: History, status, future

 

In the continuing battle between direct response and brand-building as an agency philosophy, direct response (now renamed digital or performance marketing agencies) seem to be getting the upper hand, ...

A ‘passionbrand’ is one which ‘manages to ignite passionate advocacy among consumers and employees alike’. Five big factors (listed) make these brands different. An example described is Camper shoes, ...

An article which introduces four features on direct marketing. It reminds readers that direct marketing has been the great advertising phenomenon of the last twenty years. The growth should be seen ...

This is one of a series of US media reviews published in March 1988 looking back to the previous year, and looking forward to the next. This one features Direct Marketing.

It is clear that new electronic services will make a great impact on a number of direct marketing response mechanisms, from a survey of a hundred companies across Europe, on the trends in direct marke ...