Direct marketing: Door-to-door, sampling

 

This article reports the results of three experiments that assessed the performance of mail-drop product samples, discount coupons and cashbacks among non-users of three consumer products: liquid dete ...

This paper describes a procedure developed for assessing the reach and impact of unaddressed door-to-door advertising, called direct non-mail. Early studies during which questions on the receipt and ...

Premium grocery brands are under pressure from own-label, budget brands and, recently, hybrid approaches such as Tescos. Their promotional options have traditionally been advertising, predominantly on ...