Legal and ethical issues: Pharmaceuticals, medicines...

 

Advertising prescription drugs to consumers is becoming increasingly common and expensive - over $3 billion in 2003 - yet the mechanism by which advertising drives requests for prescription drugs rema ...

In this article, the author has explored the factors that influence the effectiveness of direct-to-consumer (DTC) advertising of prescription drugs. The study was based on a telephone interview with a ...

Pharmaceutical advertising has generated considerable interest among both researchers and practitioners. This paper analyses overall attitude and scepticism towards both nonprescription and prescripti ...

Using a large-scale database, we present, test, and refine a model for direct-to-consumer (DTC) advertising effectiveness via structural equation modeling. Results suggest that consumers who are great ...

Advertisers faced some serious challenges during the first half of the 109th Congress, including legislative activity relating to marketing food to children, direct-to-consumer prescription drug adver ...

Direct-to-consumer (DTC) prescription drug advertising is one of the fastest-growing advertising categories in the USA and has generated a great deal of controversy among policy makers, physicians and ...

While many parts of pharmaceutical advertisements are regulated, each advertisement also contains a promotional component in which the advertiser conveys information to the consumer. The purpose of ...

Direct-to-consumer (DTC) prescription drug advertising has grown significantly over the last few years and extended into a variety of health conditions, even as the controversy around it continues. Ho ...

Despite various surveys of consumer attitudes toward direct-to-consumer (DTC) prescription drug advertising, little is known about the effectiveness of specific advertising campaigns. This article com ...

WARC Hot Topics are the essential guide to debates in and around marketing. This paper explores the key issues surrounding DTC pharma ads, with onward links to related papers on WARC and the Web.

Throughout the world health care systems are stressed, and have developed different approaches and answers to solve the problems. This paper describes the upcoming trends and solutions in the healthca ...

This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians’ reactions not jus ...

Considerable discussion on the rising healthcare and pharmaceutical costs and the future direction of the U.S. healthcare system is routinely heard in political debates and with employers. Employers a ...

While the United States has pioneered the use of direct-to-consumer advertising (DTCA) of prescription drugs, this topic is being discussed and considered by policymakers in Europe and many other coun ...

Since restrictions on direct-to-consumer (DTC) advertising were loosened in 1997, spending on DTC advertising in the United States has quadrupled. Now the European Union may soon begin testing DTC adv ...

Update on the ANA's continuing fight to free prescription drugs advertising from unnecessary regulation.

A regular column surveying the attempts of the European Commission to regulate advertising. This month, the focus is on pharmaceuticals and tobacco (see also articles by the same author in Admap May 1 ...