Legal and ethical issues: Ethics of advertising

 

In print, advertising is clearly distinguished from editorial content, and, on television, commercials are clearly distinct from programmes. However, this principle has begun to drift. Advertisers, fa ...

This paper outlines Brown’s personal interpretation of how the ethics of advertising and its role both in markets and society have evolved over recent years. Brown contends that interventionist gover ...

Advertising has been made an easy scapegoat in the debate about childhood obesity. It should not be beyond the wit of the advertising industry to come up with simple arguments to support the freedom o ...

Increasingly, political parties market themselves by appealing to the emotions rather than on their policies. This technique seems to have been lifted from commercial marketing of brands. Yet we conde ...

In this article, president of the ISBA John Clare outlines his vision of the future issues confronting the advertising industry, and argues that it is essential to the future of the industry that the ...

Attacks on advertising often cite apparently scientific evidence that children cannot understand advertising’s persuasive character and are drawn, in response to advertising, to smoke, eat unhealthily ...

Direct-to-consumer (DTC) prescription drug advertising is one of the fastest-growing advertising categories in the USA and has generated a great deal of controversy among policy makers, physicians and ...

Discusses the issues of advertising to children and social responsibility. The arguments on both sides of this debate are reviewed. The author concludes that to blame advertising for irresponsible mat ...

This NOP Family 1990s article evaluates ways of marketing food and drink to children responsibly. NOP conducted 11 interviews with food retailing professionals looking at current strategies, multimedi ...

Research suggests a modest direct effect of food promotion (in the main, television advertising) on children’s food preferences, knowledge and behavior. This paper hypothesizes that other factors ma ...

Sylvie Barr, head of marketing at Cafédirect plc, describes the company’s success, and the fair-trade business model that created it. Founded in 1991 as a partnership between small producers, traders ...

Jane Asscher, one of the founders of 23red, addresses the dilemma of how today’s companies should reconcile their desire to sell with the increased need to be, and be seen to be, squeaky clean. She ...

The president of PepsiCo UK wades into the obesity issue with an even-handed analysis of how sterile, unbalanced and counterproductive the debate has been to date. His solution, based on marketing pri ...

Obesity is the issue that keeps the food and soft drinks industry awake at night. Mike Detsiny, an experienced marketer, proposes a radical approach for the major companies in the field to address thi ...

The human and economic cost of alcohol misuse in the UK is high. Alcohol advertising has been criticised because of its presumed impact on alcohol consumption. This two-part investigation considers po ...

Public policy debates in the US often target advertising when seeking to deal with problems involving health. Such has been the case with food, tobacco and alcohol advertising, but these frequent pron ...

Expanded consideration of a variety of concepts and methods, from associative learning to econometrics, lends further support to the accumulated consensus that tobacco advertising plays a role, with o ...

In the March 2003 issue of the Journal of Advertising Research, Marvin Goldberg suggests that correlations found in his study correspond with findings of other studies and, hence, suggest a causal rel ...

When network TV was the dominant advertising medium, we all got used to believing that advertising was safely controlled, both in quantity and content, by someone else. Now that mainstream TV is takin ...

US consumer expenditure by children aged four to 12 during 1997 was around $23.4 billion (approx £11.7 billion in 2008). This paper provides a critical analysis of research investigating how children ...

The majority of research about offensive advertising has been conducted in Western countries. However, little is known about consumers' perceptions of offensive advertising in an Asian context, especi ...

Direct-to-consumer (DTC) prescription drug advertising has grown significantly over the last few years and extended into a variety of health conditions, even as the controversy around it continues. Ho ...

Despite various surveys of consumer attitudes toward direct-to-consumer (DTC) prescription drug advertising, little is known about the effectiveness of specific advertising campaigns. This article com ...

While the United States has pioneered the use of direct-to-consumer advertising (DTCA) of prescription drugs, this topic is being discussed and considered by policymakers in Europe and many other coun ...

Since restrictions on direct-to-consumer (DTC) advertising were loosened in 1997, spending on DTC advertising in the United States has quadrupled. Now the European Union may soon begin testing DTC adv ...

Businesses are increasingly targeting children and youth. However, particularly in the United States, many companies underestimate the potential financial and other risks of inappropriate marketing to ...

This article describes the Privacy Leadership Initiative (PLI), which has been created by the major US advertising trade associations and advertisers to develop a climate of trust between business and ...

This article looks at the subject of corporate social responsibility and how companies use it in their marketing communication activities, a practice known as cause-related marketing (CRM). According ...

The roles of children in modern society are changing. Children continually assume larger roles in their homes and are becoming more involved in the shopping habits of the household. As a result, they ...

Examines two advertising campaigns from 1996-7 and their potential for breaching the English common law regarding obscenity and blasphemy, despite compliance with the rigorous Advertising Standards Au ...