Legal and ethical issues: Attitudes to advertising

 

This article discusses the ten ads which received the most complaints to the Advertising Standards Authority in 2007. As well as providing some background information regarding the ads, it also contai ...

This study measures attitudes of young women to sexually objectified advertising. A survey combining elements of two previous studies (Ford, LaTour, and Lundstrom, 1991; Mittal and Lassar, 2000) was a ...

A growing research literature suggests when and why audiences will be offended by advertisements. The content analysis reported in this article tests hypotheses derived from the literature using actua ...

The author outlines ways in which advertising can influence and bring about social change, particularly in relation to the voluntary and non-profit sectors.

Marketers are facing an increasing challenge from groups pressing the rights of privacy rights of consumers when it comes to receiving commercial messages; the advent of devices such as TiVo and DVRs ...

This paper investigates the image and role of the advertising industry in US society. In spite of heavy investment in social welfare schemes, Jaffe describes the advertising industry’s ongoing image ...

This paper discusses potential implications for marketers following the recent shift in party control of congress in the US. Speaker-elect Nancy Pelosi (D-CA) has outlined an ambitious plan for legis ...

Advertising has been made an easy scapegoat in the debate about childhood obesity. It should not be beyond the wit of the advertising industry to come up with simple arguments to support the freedom o ...

Sex and death, subjects traditionally considered taboo, are now presented in advertisements. Focusing on the French cultural context, this paper analyses whether these topics are still considered tabo ...

This is review of the political issues facing the advertising industry. The author believes that advertising is under attack and will continue as economic pressures intensify at federal and state lev ...

This paper challenges the 'manipulation' thesis of advertising which was prevalent in the early post-war years. Despite the concerted beginnings of a leisure ethos in the 1950s, advertising was still ...

Examines how the American advertising industry responded to its critics in the late 1950s and early 1960s. Criticism of advertising was not new: it had come under scrutiny in the Progressive and New D ...

The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized ...

Marketing’s role is described as to serve the tasks and interests of everyday life. This can only happen when researchers formally describe and comprehend the contexts in which people pursue their tas ...