How ads work: Subliminal ads

 

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Paper
1.
The Answer is No: A National Survey of Advertising Industry Practitioners and their Clients about whether they use Subliminal Advertising
Martha Rogers and Christine Seiler, Journal of Advertising Research, Vol. 34, No. 2, March/April 1994
There is wide belief that the U.S. advertising industry uses subliminal advertising. Previous literature on this subject reviewed. The article describes a study among advertising agencies and clients. ...

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Paper
2.
Public Perceptions of Subliminal Advertising: Why Practitioners Shouldn't Ignore This Issue
Martha Rogers and Kirk H Smith, Journal of Advertising Research, Vol. 33, No. 2, March/April 1993
Although subliminal advertising has long been discredited by academics and the advertising industry, many people still believe that it is used and is effective. The article describes a research study ...

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