Economics: Expenditure and statistics

 

In this short article, Adam Smith, Futures Director at GroupM, takes a closer look at the booming internet advertising market and what 2008 has in store for online in the UK. He argues that the intern ...

This article discusses how new media are spreading in China and being harnessed by leading advertisers. TV still takes 70% of media spend in China, but expenditure on digital platforms is expected to ...

This article by Sir Martin Sorrell reviews the explosive growth in China, and what it means for marketing. WPP companies now employ 9,000 people in China, which provides 15% of its market, and generat ...

This article reviews developments in the advertising market in Japan during 2006 with predictions for 2007. With regard to advertising trends, it finds that total advertising expenditure in Japan rema ...

This research study attempts to examine whether there is consistency in the advertising-to-sales ratio (%) pattern for global marketers in their home region and at a worldwide level, through a systema ...

This report summarises some of the findings of the latest edition of the Long Term Advertising Expenditure Forecast compiled by WARC on behalf of the Advertising Association, including likely develop ...

This report summarises recent advertising business indicators in the US, UK, Japanese and Eurozone economies, and provides GDP, interest rate and adspend forecasts from a variety of different sources ...

This article provides some top-line statistics about China. It covers items including: population, the major cities, the economy, consumption, household expenditure, ownership of durables, consumer br ...

This report summarises recent advertising business indicators in the US, UK and Eurozone economies, including GDP growth forecasts and fluctuations in interest rates, as well as discussing the expecte ...

This report summarises the topline forecast data for US advertising expenditure, contained in Veronis Suhler Stevenson’s Communications Industry Forecast. It contains information on predicted spend by ...

This report summarises recent advertising business indicators in the US and European economies, including the rate of new job creation in the US, GDP rates in major markets and consumer confidence lev ...

This report compares and summarises the findings of four advertising expenditure forecasts released in June and July 2006, by the media agencies Carat, Initiative, Universal McCann and ZenithOptimedia ...

In this article, GroupM's Adam Smith analyses the company's first media and marketing revenue forecast. It includes an analysis of traditional advertising media as well as other activities such as spo ...

In this article, MediaLab's Tamsin Winstanley looks at the possible influence the 2006 World Cup could have on advertising. Football competitions are generally held as pushing up advertising spend int ...

This paper discusses the difficulties associated with accurately estimating what advertisers and agencies spend each year. There are a number of different ranking systems released annually which seek ...

Joe Mandese discusses the effect the war in Iraq may have on advertising expenditure. He quotes Sally Shoquist of Empower Media Marketing who believes that in a short conflict marketing would simply p ...

In this second article on the advertising recession Tim Ewington reviews and analyses advertising expenditure in six major media sectors - newspapers, television, magazines, outdoor, radio and cinema. ...

Harry Henry presents indices for TV and press advertising expenditure and volume from 1983 to 2000 with 1991 being expressed as 100. The performance of each of the four indices is explained, with fle ...

An analysis of the relationship between annual advertising expenditure and market share for several brands of beer sold in the USA between 1977 and 1998, using a generalised least-squares regression p ...

Advertising expenditures account for 1 per cent of developed country GDP, having grown at an average real rate of 5 per cent over the 1980s. Trends in New Zealand have been similar to trends overseas. ...

The year 1999 could be dubbed the 'Year of the Internet'. The medium has generated more news and comment than almost any other topic and has become a key part of many people's working and leisure live ...

In early 2000 mass media seems firmly in the hands of dot-com companies. At the end of 1999 dot-coms launched a barrage of advertising in traditional media-in all, they $1.4bn on traditional media in ...

With the rapid growth of, first TV and now the Internet, some analysts have predicted the demise of print as an advertising medium. But newspapers and magazines still account for almost half of all gl ...

The latest survey of worldwide adspend shows continued growth in most markets in 1997. The emerging markets of eastern Europe performed best, but there were the first signs of the effects on advertisi ...

The top advertisers and product categories give an overview on the nature of advertising markets. This review of the top ten advertisers and categories in the world's ten largest advertising markets s ...

The Middle East and Africa represent the two smallest regions in the world in terms of advertising expenditure. Both regions have similar absolute levels of adspend and both have grown rapidly since 1 ...

Describes with examples from Superpanel/mediaSPAN data the benefits of basing media planning on purchasing behaviour, derived from single-source data, rather than demographics.

Compares growth rates and advertising expenditure between North America and Latin America 1987-96. North America, dominated by the US, is a region of mature markets and low growth. In contrast, Latin ...

A comparative review of European advertising expenditure monitoring services: markets covered, when they were founded, who owns them, and what differences one should be aware of when interpreting thei ...

Discusses advertising and media in Asian economies. There is evidence that the boom conditions are dissipating across the region, and a period of much slower growth is expected. Politics in India are ...