Xtreme Digests
Previous pageNext pagePage 1 of 1



Xtreme Digests provide a succinct overview and commentary of the adspend trends in 20 of Europe's key market sectors. Within each, you'll find total adpend across 14 countries, together with spend of the top 20 advertisers in the sector. They also feature video examples of some of the latest creative campaigns to break around Europe.


all[20]articles[20]cases[0]news[0]classics[0]
Sort by:
Results are displayed in date order
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Article  Article
1.
The Automotive Sector
Xtreme Digest, July 2007
This short article provides an overview of the automotive sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in the m ...

Summary | Full Text | Creative | More Like This
Article  Article
2.
The Business Equipment Sector
Xtreme Digest, July 2007
This short article provides an overview of the business equipment sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players ...

Summary | Full Text | Creative | More Like This
Article  Article
3.
The Chemical Industry
Xtreme Digest, July 2007
This short article provides an overview of the chemical industry, mainly focusing on oil and petrol firms. It includes a summary of recent market trends in terms of its overall media split, and the ad ...

Summary | Full Text | Creative | More Like This
Article  Article
4.
The Clothing Industry
Xtreme Digest, July 2007
This short article provides an overview of the clothing industry, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in the m ...

Summary | Full Text | Creative | More Like This
Article  Article
5.
The Consumer Electronics Sector
Xtreme Digest, July 2007
This short article provides an overview of the consumer electronics sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major player ...

Summary | Full Text | Creative | More Like This
Article  Article
6.
The Corporate Sector
Xtreme Digest, July 2007
This short article provides an overview of several recent large-scale corporate campaigns, including a summary of their overall media split, and the adspend of the major players in the market.

Summary | Full Text | Creative | More Like This
Article  Article
7.
The Domestic Appliances Sector
Xtreme Digest, July 2007
This short article provides an overview of the domestic appliances sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players ...

Summary | Full Text | Creative | More Like This
Article  Article
8.
The Drinks Sector
Xtreme Digest, July 2007
This paper provides an overview of advertising expenditures during 2006 in the drinks sector. Despite being one of the larger advertising categories at €2.8bn ($4.14bn), drinks spending stagnated bet ...

Summary | Full Text | Creative | More Like This
Article  Article
9.
The Financial Sector
Xtreme Digest, July 2007
Europe's fourth largest advertising sector, the financial category saw €5.9bn worth of European ATL activity in 2006. TV and print expenditure rose by 15% year on year at around €2bn. Internet spend ...

Summary | Full Text | Creative | More Like This
Article  Article
10.
The Food Sector
Xtreme Digest, July 2007
This short article provides an overview of the food sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in the market.

Summary | Full Text | Creative | More Like This
Article  Article
11.
The Household Goods Sector
Xtreme Digest, July 2007
This short article provides an overview of the household goods sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in ...

Summary | Full Text | Creative | More Like This
Article  Article
12.
The Luxury Goods Market
Xtreme Digest, July 2007
This short article provides an overview of the luxury goods market, including a summary of recent trends in terms of its overall media split, and the adspend of most of the major players in the sector ...

Summary | Full Text | Creative | More Like This
Article  Article
13.
The Management Consultancy Sector
Xtreme Digest, July 2007
This short article provides an overview of the management consultancy sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major play ...

Summary | Full Text | More Like This
Article  Article
14.
The Online Sector
Xtreme Digest, July 2007
This short article provides an overview of the online sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in the marke ...

Summary | Full Text | Creative | More Like This
Article  Article
15.
The Personal Care Sector
Xtreme Digest, July 2007
This short article provides an overview of the personal care sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in th ...

Summary | Full Text | Creative | More Like This
Article  Article
16.
The Pharmaceutical Sector
Xtreme Digest, July 2007
This short article provides an overview of the pharmaceutical sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in t ...

Summary | Full Text | Creative | More Like This
Article  Article
17.
The Photography Sector
Xtreme Digest, July 2007
This short article provides an overview of the photography sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in the ...

Summary | Full Text | Creative | More Like This
Article  Article
18.
The Telecoms Industry
Xtreme Digest, July 2007
This article provides an overview of the telecoms market. Alongside an analysis of recent adspend trends, it discusses the recent activity of several of the sector's major players across Europe, inclu ...

Summary | Full Text | Creative | More Like This
Article  Article
19.
The Transport and Travel Industry
Xtreme Digest, July 2007
This short article provides an overview of the travel and transport sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major player ...

Summary | Full Text | Creative | More Like This
Article  Article
20.
The Utilities Sector
Xtreme Digest, July 2007
This short article provides an overview of the utilities sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in the ma ...

Summary | Full Text | Creative | More Like This


1 Page:




WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Automotive reports
July 2007
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData