The presentation of Eric Ryan, co-founder of Method Products, to the ANA's 2009 Masters of Marketing annual conference is the focus of this report by Warc's US editor, Geoffrey Precourt. Ryan outlines ...

Reporting from the ANA's Masters of Marketing conference, Warc's US Editor, Geoffrey Precourt covers a panel session about the ANA's Alliance for Family Entertainment initiative which looks to promote ...

Reporting from the ANA's annual Masters of Marketing conference, Warc's US editor, Geoffrey Precourt relays presentations from McDonald's, Walmart and IBM - all of which focus on how these iconic bran ...

Reporting from the ANA's annual Masters of Marketing conference, Warc's US Editor Geoffrey Precourt covers the presentation of Eric Schmidt, CEO of Google. Schmidt predicts that marketing is about to ...

Warc's US Editor, Geoffrey Precourt, reports from the wrap-up panel of ESOMAR's Online Research conference. Each of the four panelists (Reg Baker, COO, Market Strategies International; Monique Morden, ...

The establishment and early findings of the Advertising Research Foundation's Online Research Quality Council (ORWC) are described in this report by WARC's US editor, Geoffrey Precourt, from ESOMAR's ...

The topline findings of The Global Web Index (GWI), an analysis of Web behavior and social media from 16 key markets and 32,000 consumer surveys, is the focus of this report from ESOMAR's Online Resea ...

This paper summarises a conference presentation about different types of bloggers given at ESOMAR's Online Research event by GfK NOP Social Research's Josephine Hansom. It describes a segmentation of ...

A “Creativity in the Age of Social Media” Webinar presentation to the American Association of Advertising Agencies (4A’s) by Edward Boches, chief creative officer/chief social media officer for Boston ...

The rationale, strategy and execution of the first global advertising campaign by the money transfer company, Western Union, is the focus of this report from the Association of National Advertisers' 2 ...

Ford's focus on multicultural marketing is the subject of this report from the Association of National Advertisers' 2009 Multicultural Marketing & Diversity Conference by Warc's US editor, Geoffre ...

The transition of Hip-Hop from musical movement to major urban culture - and the opportunities and challenges it presents to marketers and brands - is the focus of this presentation to the Association ...

The importance of creating an emotional bond with consumers, over and above tactical promotions and price cuts, is the main argument of this presentation by Ruby Anik of JCPenney, to the 2009 Associat ...

The need for brands to take a targeted approach to multicultural marketing if they want to genuinely connect with different groups of consumers is the key argument of this address by Engelina Jaspers ...

In his opening remarks to the Association of National Advertisers' Multicultural Marketing & Diversity Conference, ANA president/ceo Bob Liodice delivered a ten-point list of marketing "musts ...

In this article, Geoffrey Precourt, Warc’s US Editor, reports from an Association of National Advertisers’ Agency/Client Forum at New York Advertising Week 2009. He focuses on a presentation by Coca-C ...

The topline trends of US social media usage is detailed in this article, including differences in user profiles between Facebook and LinkedIn and how active social networkers spend less time using tra ...

Verizon's use of online forums as customer service and engagement tools is the focus of this report from New York Advertising Week by Warc's US Editor, Geoffrey Precourt. Mark Studness, Verizon's dire ...

The call by Benjamin Edelman, an assistant professor at the Harvard Business School, for an Online Bill of Rights for Advertisers is the focus of this report from New York Advertising Week by Warc's U ...

A panel discussion session on advertising to ethnic and minority groups, sponsored by the Advertising Educational Foundation (AEF), is the focus of this report from New York Advertising Week. The pane ...

The ground-breaking approach to digital advertising of the agency R/GA is the focus of this report from the Interactive Advertising Bureau's IMIXX conference during New York Advertising Week. Its anti ...

The presentation by Barbara Basney, global advertising director of Xerox, to the Engagement Council meeting of the Advertising Research Foundation (ARF) during New York City's 2009 Advertising Week is ...

Toyota's pursuit of the young, female Afro-American market with its Camry model is the lead focus of this article by Geoffrey Precourt. He reports from the Advertising Research Foundation's Multicultu ...

General Mills' increasing use of social media as a marketing and research platform is the subject of this report from New York Advertising Week by Warc's US editor, Geoffrey Precourt. Heather D. Maxwe ...

The 1970's sitcom actor turned social media marketer, Ashton Kutcher, is the focus of this report from New York Advertising Week. Speaking at the Interactive Bureau's 2009 MIXX Conference, Kutcher spe ...

Jeff Goodby, the co-founder and co-chairman of Goodby, Silverstein & Partners describes the 25-year-old San Francisco agency's transition from traditional advertising to new forms of communication ...

Two panels of media experts, ad-agency managers and a leading marketer offer a variety of perspectives on coping with a new marketing universe in this report from two PricewaterhouseCoopers "Adve ...

Reporting from New York Advertising Week, Geoffrey Precourt covers a Leadership panel session on marketing in the economic recovery. Laura Desmond, CEO of Starcom MediaVest, foresees a slow recovery, ...

This report from New York Advertising Week covers the Advertising Research Foundation's "360 Media and Marketing Super Council" in which Alan Wurtzel, NBC Universal president/research and me ...

In this paper, Geoffrey Precourt, WARC’s US Editor, examines the trends demonstrated by the short-listed entries to the 2009 Jay Chiat Awards. One of the main discernable traits displayed by these cam ...