DMA Awards 2008

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Friends of the Earth
Direct Marketing Association - UK, Grand Prix, 2008

The winner of the Grand Prix at the 2008 DMA Awards, from agency CHI & Partners for client Friends of the Earth, was a campaign gathering support for the passage of a "strong" UK climate change law. O

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Callaway Golf Europe
Direct Marketing Association - UK, Gold award, 2008

This campaign, for Callaway Golf Europe from Stephens Francis Whitson, gathered data on the client's user base, and won gold in the email category at the 2008 DMA Awards. An email was sent to 5,000 Ca

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NSPCC
Direct Marketing Association - UK, Gold award, 2008

RAPP developed a campaign for the NSPCC, a children's charity, winning a gold in the online display advertising category at the 2008 DMA Awards. The ad, targeting females aged 30-54, contained the "sh

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TUI (UK) - Thomson
Direct Marketing Association - UK, Gold award, 2008

This campaign, gold-winner in the eCRM category at the 2008 DMA Awards, drove incremental sales for UK travel agent Thomson by creating personalised emails for potential customers, based on previous t

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Virgin Media Television
Direct Marketing Association - UK, Gold award, 2008

Mobile phones' built-in GPS capabilities were leveraged by 20:20 London for this campaign, developed by client Virgin Media Television. It was targeted at teens, to promote the Terminator: The Sarah C

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IBM UK
Direct Marketing Association - UK, Gold award, 2008

OgilvyOne Worldwide developed this campaign for client IBM UK promoting the firm's Information Management suite, which helps IT managers avoid the problem of "data overload". A gold winner at the 2008

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Transport for London (TfL)
Direct Marketing Association - UK, Gold award, 2008

This campaign, developed by Chemistry for Transport for London (TfL), was structured around a promotion offering London public transport users free downloads from Apple's iTunes store. The promotion c

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Argos
Direct Marketing Association - UK, Gold award, 2008

Meteorite created a viral campaign to re-position Argos, a UK budget retailer, as a "one-stop online shop" and attract younger, more up-market users. Word-of-mouth was generated through a competition,

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Swinton Taxi Division
Direct Marketing Association - UK, Gold award, 2008

Red C created the Mystery Tipper, an original character, as part of its campaign for Swinton Taxi Division, which won gold in the financial services category of the 2008 DMA Awards. The client, a spec

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10.

National Marine Aquarium
Direct Marketing Association - UK, Gold award, 2008

This campaign, from Bright for the UK's National Marine Aquarium, targeted teachers to boost the number of school trips booked to the venue. Those living within 90 minutes' travelling distance of the

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11.

Right Guard
Direct Marketing Association - UK, Gold award, 2008

Touch DDB aimed to attract a younger male audience to Right Guard, a deodorant brand, through a partnership with Yahoo! Music, creating exclusive content and competitions. Winners could attend music e

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Lotus
Direct Marketing Association - UK, Gold award, 2008

Sportscar firm Lotus was positioned as the "individual's choice" in this CMW campaign for the Evora model. The car was presented as an antidote to blandness, personified as "Faceless People", who appe

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13.

Royal Mail
Direct Marketing Association - UK, Gold award, 2008

Royal Mail, the UK postal service, sent a letter made entirely of chocolate as part of a 2008 DM campaign, which won agency Proximity London a gold at that year's DMA Awards. The letter highlighted a

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TV Licensing
Direct Marketing Association - UK, Gold award, 2008

Proximity London created this campaign for TV Licensing, targeting students with the message that they need to pay their TV licence or risk a fine. Both offline and online media were sed, including fr

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Lexus (GB)
Direct Marketing Association - UK, Gold award, 2008

Using inserts, Lexus was introduced to prospective buyers before they started looking for a car, talking about what an average premium car buyer is interested in: intelligent, innovative, refined desi

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Virgin Media
Direct Marketing Association - UK, Gold award, 2008

Using a DRTV advertisement, Virgin Media showed how consumers could save money by bundling their entertainment services into one package. The look was continued into its Television Liberation campaign

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MessageLabs
Direct Marketing Association - UK, Gold award, 2008

A campaign for MessageLabs was created that visually depicted internet nasties, in order to demonstrate to people what threats to web security could look like. With a limited budget and using non-trad

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Morgan Lovell
Direct Marketing Association - UK, Gold award, 2008

In order to sell more office refurbishments, Morgan Lovell showed businesses through direct mail how an inspiring workplace can improve their bottom line. This inspired 460 enquiries for office consul

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CALM
Direct Marketing Association - UK, Gold award, 2008

In order to persuade music executives to donate £100 to the 500:100 campaign and exclusive music downloads, which could then be sold on to fund the CALM online help desk, the Ultimate Comeback Tour t-

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Scottish and Southern Energy (SSE)
Direct Marketing Association - UK, Gold award, 2008

In order to retain customers that were being targeted by competitors, Scottish and Southern Energy offered them a choice of rewards as an entry point into its main loyalty scheme. The choice of reward

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Witan
Direct Marketing Association - UK, Gold award, 2008

The HMRC issues vouchers to all babies to encourage parents to save and Witan wanted its Jump CTF to be the option considered for investment. Despite the HMRC voucher not being a priority for most par

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Honda (UK) - Cars
Direct Marketing Association - UK, Gold award, 2008

In order to convey Honda's positioning of 'alternative premium', Honda sent a welcome pack to customers that had stuck with Honda as their next new car with a personal letter and green gift with engag

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Booktrust
Direct Marketing Association - UK, Gold award, 2008

To encourage 'hard to reach' audiences to read books with their children, Booktrust identified daytime and ethic television as the place to convey its message. Almost 80,000 people texted in order to

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The Glenmorangie Company
Direct Marketing Association - UK, Gold award, 2008

To launch a limited edition single malt scotch to The Glenmorangie Group's global CRM programme, direct mail was combined with digital to tell a tale in three animated parts. This achieved an 83% open

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HSBC
Direct Marketing Association - UK, Silver award, 2008

At a time when other savings providers were reducing their interest rates, HSBC increased theirs. This was achieved through an interactive banner reflecting how puzzling the financial markets can be,

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BT Telecommunications
Direct Marketing Association - UK, Silver award, 2008

In order to reduce defection, re-sign customers to BT Business Total Broadband and lock them in, the 'Moments of Truth' strategy was devised with a highly personalised customer-centred perspective. Em

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swiftcover.com
Direct Marketing Association - UK, Silver award, 2008

swiftcover.com constantly innovates to provide the fastest, cheapest insurance. A simple, integrated creative approach throughout all touch-points with custom-built technology was built and delivers a

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The Carphone Warehouse
Direct Marketing Association - UK, Silver award, 2008

The Carphone Warehouse's sponsorship of The X Factor was intended to be as engaging as the show, taking the form of Britain's first-ever mobile singing competition. The sponsorship was valued at £12.4

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P&O Cruises
Direct Marketing Association - UK, Silver award, 2008

P&O Cruises attracted those who had never previously considered a cruise holiday by highlighting an array of onboard delights, including an emotive teaser comparing experiences to world-famous destina

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Waitrose
Direct Marketing Association - UK, Silver award, 2008

Creating a guide to Easter egg hunting, the campaign highlighted Waitrose's expertise in Easter food. Overall 621,000 people were mailed and it gave a 0.5% sales uplift (£2.5 million incremental sales

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