Media Data: Time spent by medium


WARC has partnered with TGI to publish its first comparable global data on media time use for TV, radio, internet, newspapers, magazines and cinema across 49 markets.

Global media time use averages (2008)

 AveHighMedianLow
Television
hrs viewed/wk
23.834.9
(Montenegro)
23.5
(Portugal)
16.4
(S Korea)
Radio
hrs listened/wk
15.132.9
(Uganda)
14.7
(Rep Ireland)
6.8
(Japan)
Internet
hrs spent/mth
11.719.0
(France)
14.0
(Spain)
2.5
(Tanzania)
Newspapers
no. read /wk
3.87.0
(China)
3.7
(Portugal)
2.0
(S Africa)
Magazines
no. read/mth
3.45.9
(Czech Rep)
3.2
(UK)
2.0
(Iran)
Cinema
no. visits/mth
1.02.5
(Uganda)
0.8
(Canada)
0.3
(Sweden)


View media time use for all media & markets

View top 10 time use markets for:



About Global TGI

Global TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights for over 60 countries across 6 continents. Global TGI can help you find the answers to all types of marketing questions, quickly and flexibly. To find out more about Global TGI visit www.tgisurveys.com. The TGI network is operated by KMR Group.


KMR Group

KMR is an integrated research, information and software group, specialising in media and survey research solutions, and media analysis software systems. Key operating companies within the group include Global TGI, KMR Software, KMR Americas and MediaFax/SKA. The KMR Group offers global expertise in the following areas:


Syndicated marketing and media surveys

The global TGI network operates single-source consumer and media studies in over 50 countries worldwide.


Custom research

KMR companies have conducted high quality survey research in over 50 countries, at local, regional and multi-country levels.


Analysis systems

KMR Software develops data analysis systems that enable clients to access tailored and syndicated research in over 50 countries.

 
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