Data: Research costs

Research Costs is based on two ESOMAR World Research Reports: the Prices Study 2005 and the Industry Study on 2004. They provide senior research suppliers and buyers with a global overview of the comparative prices of market research projects and the size of research markets around the world.

ESOMAR Prices Study 2005
Based on a global survey of 1500 companies in more than 50 countries, this report provides data on the relative pricing of different research projects within countries and across world regions. It helps research suppliers and buyers to plan and execute market research studies, and to evaluate comparative costs in a worldwide context.

ESOMAR Industry Study on 2004
Based on information from national market research associations and sources, this report estimates the turnover of the market research industry in 62 countries worldwide. The values apply to market research agency turnover (not in-house or public sector research) and provide a comparative global overview of national research markets.