Data: Adspend by Country

Adspend by Country offers above-the-line advertising expenditure data in 85 countries, covering TV, radio, newspapers, magazines, online, outdoor and cinema. For additional data, World Advertising Trends is available in the WARC Bookstore.

Select a region from the left menu for specific country data

Top 10 countries by advertising expenditure, 2006

	1997		2006		97–06
	US$m	Rank	US$m	Rank	% Change
USA	106,700	1	163,036	1	52.8
China^*	3,680	12	48,518	2	1,218.5
Japan	33,426	2	34,240	3	2.4
UK	15,947	4	25,827	4	61.9
Germany	20,502	3	21,771	5	6.2
Brazil^*	9,297	6	18,302	6	96.8
Mexico^*	3,533	14	16,493	7	366.9
France	9,915	5	13,261	8	33.7
Italy	6,403	7	11,140	9	74.0
Canada	5,230	9	10,308	10	97.1

Note:
* Data shown are at rate card prices. Data for remaining countries are shown at discount level.
Please refer to individual country data for detailed survey notes.

Source: World Advertising Trends 2007, www.warc.com.