Consumers: New on WARC
Admap: Segmentation  |     In the NewsUS giants focus on quality and value NEW YORK: Major companies like Procter & Gamble and Starbucks, and supermarket chains such as Kroger and Supervalu, are all seeking to adapt their approach to "value" in the US as they and try to tap in to changing consumer trends. More ...  Indian market requires right balance NEW DELHI: Multinational brands operating in India need to strike the right balance between adapting to the local market and retaining their distinctive appeal, argues Venkatesh Kini, global vp, juice marketing, at Coca-Cola. More ... More News >> |
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