sponsored by Ciao Surveys
YouGovwww.yougov.com About the company Track record Distinctive products
For more information please contact creditcrunch@yougov.co.uk or call +44 (0)20 7012 6109. The YouGov Omnibus YouGov’s online methodology enables its omnibus services to run daily and provide clients with results rapidly and cost effectively, offering more responses than competitors in one of the quickest turnaround times. YouGov runs omnibus services worldwide, allowing clients to target one particular region, get a global snapshot or compare results across multiple countries. As well as the nationally representative omnibus services, the size and diversity of the YouGov panels have allowed the YouGov Omnibus to expand its offering to specific target samples. The specialist consumer omnibus services range from city samples such as London, to national samples such as Scotland and Wales and to demographic and interest based samples such as Parents, Main Shopper, Sport and Employees. Clients can also reach business decision makers with YouGov's small business omnibus offering. Although omnibus services are typically quantitative, YouGov also offers a qualitative omnibus to generate additional insight, allowing clients to dig deeper into results and gain further perspective. BrandIndex - the index by which all brands are measured daily BrandIndex measures public perception of more than 1,100 consumer brands across 32 sectors, on a 7-point profile: general impression, ‘buzz’, quality, value, corporate reputation, customer satisfaction and whether respondents would recommend the brand to a friend. 2,000 British adults aged 18+ are interviewed daily, giving more than half a million interviews per year. In any sector, things will be happening every single day: a new product is launched, an advertising campaign begins, a PR disaster occurs, perhaps a strategic PR campaign to change a brand’s image begins. Whatever the event, brand owners will want to know its precise effect on their own and their competitor brands. By subscribing to BrandIndex, clients obtain immediate access to real time data on all the brands that it tracks across all sectors. Following its success in the UK market, BrandIndex has expanded internationally. For marketing teams of global brands, perception of their brands and its competitors can now be quickly and cost effectively measured across multiple countries simultaneously. YouGov Consulting YouGov Consulting combines research expertise with in-depth knowledge, with the aim of adding further understanding and perspective to the data supplied to clients, and offering resultant strategic advice. The consulting business is structured into teams of sector specialists in the following areas:
Qualitative Research YouGov have a dedicated qualitative division to generate deep insights. We challenge the qual market norms using offline and online approaches to converse with fresh, authentic consumers using innovative techniques. YouGov has developed online qualitative research, enabling clients to reach disparate audiences, give consumers time to think over ideas and as a result give more authentic and truthful responses. Turnaround is quick (with instant transcripts) and cost-effective (by avoiding travel and facility costs). Online qual is also run internationally, enabling clients to run global projects faster and more cost-effectively than ever before. Global coverage |  Contact details UK Head Office: YouGov plc 50 Featherstone Street London EC1Y 8RT UK Tel +44 (0)20 7012 6000 Fax +44 (0)20 7012 6001 Email info@yougov.com www.yougov.com US Office: YouGov plc YouGovPolimetrix 285 Hamilton Avenue, Suite 200 Palo Alto, CA 94301 US Tel +1 650 462 8000 Fax +1 650 462 8422 Email info@polimetrix.com www.polimetrix.com German Office: Psychonomics Berrenrather Strasse 154–156 50937 Cologne Germany Tel +49 221 420 61 0 Fax +49 221 420 61 100 Email info@psychonomics.de www.psychonomics.de Scandinavian Office: Zapera Ryesgade 3A, 1, 2200 Copenhagen N Denmark Tel +45 70 27 22 24 Email info@zapera.com www.zapera.com |
