Toluna

About the company
Toluna is the world’s fastest-growing online research panel and survey technology provider to the global market research industry. It has built and manages a panel community of 2.5 million members across 30 countries and has pioneered the use of Web 2.0-based technology to improve panellist engagement and data reliability. As well as providing access to its B2C and B2B panellists for online research studies, Toluna provides advanced questionnaire programming and custom panel building services. In addition, PanelPortal™, Toluna’s online panel community management solution, enables marketing and research professionals to easily build, manage and survey their own online panel communities.

Products and services

• Access to the world’s most engaged panellists: 2.5 million highly engaged, responsive and deeply profiled panellists across 30 countries.
• Toluna QuickSurveys: a self-service online tool that enables organisations to launch easy and affordable online surveys via Toluna’s social voting community site and receive real-time results within 24 hours.
• Custom panel building consultancy: recruit and maintain your own online research panel using Toluna’s unique ten-stage panel creation and management methodology.
• Advanced questionnaire scripting: enhance the respondent’s experience with engaging animation, 3D imaging and video.
• PanelPortal: Hosted panel and community management solution.

Distinctive features

• A unique Web 2.0 panel community model ensures our clients have access to the world’s most engaged panellists.
• 16 specialist panels covering specific market sectors.
• Exclusive access to Incisive Opinion, a dedicated b2b panel community site developed in partnership with Incisive Media, one of the world’s leading publishers of professional magazines
• Industry-leading panel quality procedures to maintain panel responsiveness and data reliability.

Track record
Established in 2000, Toluna is the world’s fastest-growing online panel provider, with over 250 employees across eight countries. Our staff have a unique blend of research and online panel backgrounds from years of experience working with global research organisations.

Coverage

• Offices in London, Paris, Frankfurt, Amsterdam, Hafia, New York, Seattle, Dallas and Sydney with clients on five continents.
• Online panels in Argentina, Australia, Austria, Belgium, Brazil, Chile, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Japan, Mexico, the Netherlands, Norway, Peru, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland and the UK.

Type of contact
Toluna conducts online fieldwork among consumer and B2B audiences. Our panel profiling is the envy of the industry, with 16 specialist panels: TolunaAuto™, TolunaB2B™, TolunaCosmetics™, TolunaFinance™, TolunaTeens™, TolunaFood and Drink™, TolunaGreen Consumer™, TolunaHealth™, TolunaHome™, TolunaHobbies™, TolunaMedia™, TolunaMobile™, TolunaSports™, TolunaTravel™, TolunaVideo Gamers™ and TolunaWeb User™.

Major research activities/formats supported
Online quantitative Online quantitative Ad hoc, tracking, diaries, in-home usage tests.
Online qualitative Online qualitative Recruit to qualitative offline or online focus groups/bulletin boards.

Special techniques/branded offerings

• World’s first Web 2.0-based online panel community. Our panellists can create their own polls or qualitative discussions and see demographic results live in their browser. Toluna focuses on improving panellists’ online experience in order to maximise respondent engagement, survey responsiveness and data reliability for our clients. Go to www.toluna.com to see our unique Web 2.0 panel community in action.
• PanelPortal: enables an organisation to recruit individuals into a branded online panel community for the purposes of conducting online surveys and qualitative discussions. PanelPortal allows marketing and research professionals to manage the entire member recruitment process as well as construct online questionnaires, run qualitative discussions and report on survey results data.
• AutomateSurvey: hosted survey software for advanced questionnaire scripting and live results reporting.

Training and technical support

• Full training and consultancy packages available for all PanelPortal users.
• Panel building consultancy and training packages available.
• Experts in migrating offline work online.

Typical projects
Size: from 100 to 100,000+ interviews
Scale: global
Specialist targets: Automotive, B2B and IT professionals, health, mobile phone users, media, household, sports, finance, travel, food, cosmetics, video gamers, web users, green and ethical consumers, teens, and personal hobbies.