YouGov

About the company
YouGov plc is a full service research company using online panels to provide insight into public policy, commercial market research and stakeholder consultation.

YouGov is considered the pioneer of online market research. Through panel management expertise, flexibility and an innovative approach to recruitment, YouGov operates a quality panel of over 200,000 UK members representing all ages, socio-economic groups and other demographic types, with excellent response rates. YouGov also specialises in growing and maintaining dedicated panels of specialist consumer and professional audiences, and offers innovative and tailored market research solutions, quality service and insight that allow clients to make effective decisions about their business.

YouGov has been acclaimed as the country’s most accurate opinion pollster and the most quoted research company in the UK, and continues to revolutionise the industry through innovative methodologies.

YouGov Consulting
YouGov Consulting provides clients with added-value advice based on data-driven analytics.

Using tried and tested online and traditional research approaches as the starting point, YouGov Consulting focuses on helping clients to truly understand their key stakeholder audiences: customers, consumers, investors, employees, opinion formers and the general public.

YouGov Consulting evolves research into high-utility, strategic information for business leaders in the broad areas of brand, consumer behaviour and organisation, as well as in sector specialisms such as public, financial, media, telecommunications, technology and retail.

The YouGov Consulting team brings together experts with in-depth sector-based knowledge who are committed to helping clients add perspective and understanding to their data. The combination of research expertise and talent from outside of the traditional, core research agency background ensures that YouGov Consulting’s strategic advice and recommendations add real competitive business advantage.

Distinctive products
The YouGov Omnibus
Do you have a question that you need answered? The YouGov Omnibus produces fast, high-quality and cost-effective research that is insightful and reliable, with fully comparable results regardless of time and location. Using the YouGov brand also adds both credibility and independence to your omnibus results.

• UK/GB Omnibus – GB’s only daily omnibus with 2,000 responses
  Allows you to get from ‘question to answer’ in 48 hours – the YouGov GB Omnibus is a daily, multi-client survey of 2,000 adults aged 18+, nationally representative; producing results within 48 hours. Also available UK-wide.
• International Omnibus
  Allows you to take advantage of the increasing interest in consumer patterns and views within international markets.
• Specialist Omnibus Surveys
  Allow you to reach specific targeted samples. For example: Scotland, London and main shopper omnibuses.

BrandIndex – the index by which all brands are measured daily
In any sector, things will be happening every single day: a new product is launched, an advertising campaign begins, a PR disaster occurs, a strategic PR campaign to change a brand’s image begins. Whatever it is, you will want to know exactly what effect it’s having on your brand and on your competitors’ brands. All trends begin somewhere and, with BrandIndex, you can spot trends as soon as they happen, not when it’s too late.

BrandIndex is a daily measure of public perception of more than 1,100 consumer brands across 32 sectors, measured on a 7-point profile: general impression, ‘buzz’, quality, value, corporate reputation, customer satisfaction and whether respondents would recommend the brand to a friend; 2,000 British adults aged 18+ are interviewed daily, giving more than half a million interviews per year.

BrandIndex takes high-quality, high-relevance data and puts it straight into the hands of decision makers, so the reporting tool has been designed to suit the style of decision makers: it’s clear, it’s easy and it’s instant.

Coverage
Since being founded in May 2000, YouGov has grown considerably and has expanded internationally. It has offices in the UK, US, Europe and the Middle East, and can conduct research in all continents using its extensive network of panels.