Toluna

About the company
Toluna is one of the world’s fastest-growing online research panel and survey technology providers to the global market research industry. It has built and manages a panel community of 1.8 million members across 28 countries and is pioneering the use of Web 2.0-based technology to improve panellist engagement and data reliability. As well as providing access to its B2C and B2B panellists for online research studies, Toluna provides advanced questionnaire programming and custom panel building services. In addition, PanelPortal™, Toluna’s online panel community management solution, enables research professionals to easily build, manage and survey their own online panel communities.

Online research panels
Toluna assists market research professionals through the provision of panel and survey technology services. Our full-service online data collection services incorporate project management, questionnaire programming, hosting, translations, sample and data processing.

Survey facilitation/analysis
AutomateSurvey™ is Europe’s easiest-to-use, hosted, online survey and panel management solution. AutomateSurvey has a huge range of advanced survey scripting, reporting, analysis and panel creation and management functions, all accessed within a highly intuitive interface. AutomateSurvey is used in 50 major European organisations.

Other services

• Access the world’s most engaged panellists: 1.8 million highly engaged, responsive and deeply profiled panellists across 28 countries.
• Custom panel building consultancy: recruit and maintain your own online research panel using Toluna’s unique ten-stage panel creation and management methodology.
• Advanced questionnaire scripting: enhance the respondent’s experience with engaging animation, 3D imaging and video.
• PanelPortal: Hosted panel and community management solution.

Distinctive features

• A unique Web 2.0 panel community model ensures our clients have access to the world’s most engaged panellists.
• 16 specialist panels covering specific market sectors.
• Unique B2B panellist recruitment model from high-authority professional publications.
• Industry-leading panel quality procedures to maintain panel responsiveness and data reliability.

Track record
Established in 2000, Toluna is Europe’s fastestgrowing online panel provider, with over 150 employees across five countries. Our staff have a unique blend of research and online panel backgrounds from years of experience working with global research organisations.

Coverage

• Offices in London, Paris, Frankfurt, Amsterdam, New York and Seattle, with clients on four continents.
• Online panels in Argentina, Australia, Austria, Belgium, Brazil, Chile, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Japan, Mexico, the Netherlands, Norway, Peru, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland and the UK.

Type of contact
Toluna conducts online fieldwork among consumer and B2B audiences. Our panel profiling is the envy of the industry, with 16 specialist panels: TolunaAuto™, TolunaB2B™, TolunaCostmetics™, TolunaFinance™, TolunaFashion™, TolunaFood and Drink™, TolunaGreen Consumer™, TolunaHealth™, TolunaHome™, TolunaHobbies™, TolunaMedia™, TolunaMobile™, TolunaSports™, TolunaTravel™, TolunaVideo Gamers™ and TolunaWeb User™.

Major research activities/formats supported
Online quantitative Ad hoc, tracking, diaries, in-home usage tests.
Online qualitative Recruit to qualitative offline or online focus groups/bulletin boards.

Special techniques/branded offerings

• World’s first Web 2.0-based online panel community. Our panellists can create their own polls or qualitative discussions and see demographic results live in their browser. Toluna focuses on improving panellists’ online experience in order to maximise respondent engagement, survey responsiveness and data reliability for our clients. Go to www.toluna.com to see our unique Web 2.0 panel community in action.
• PanelPortal: enables an organisation to recruit individuals into a branded online panel community for the purposes of conducting online surveys and qualitative discussions. PanelPortal allows marketing and research professionals to manage the entire member recruitment process as well as construct online questionnaires, run qualitative discussions and report on survey results data.
• AutomateSurvey: hosted survey software for advanced questionnaire scripting and live results reporting.

Training and technical support

• Full training and consultancy packages available for all PanelPortal users.
• Panel building consultancy and training packages available.
• Experts in migrating offline work online.

Typical projects
Size: from 100 to 100,000+ interviews
Scale: global
Specialist targets: automotive, B2B, health, mobile phone users, media, household, sports, finance, travel, food, cosmetics, video gamers, web users, green and ethical consumers, fashion and personal hobbies.