Scanmar

Online Research Buyers' Guide
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www.scanmar.nl

About the company
Scanmar delivers business intelligence solutions targeted at marketing and marketing research applications. For over 15 years we’ve helped our customers to organise, analyse and report the complete flow of internal and external marketing information. We implemented integrated marketing information platforms at many well-known (multi)national companies, e.g. Heineken, Philips, Unilever, Friesland Foods, Mars and B.A.T.

Research agencies choose our BI solutions for their capability to deal with marketing research data. Companies like GfK (Consumer Tracking Division), BrainJuicer, Synovate (the Netherlands) and Foodsteps implemented our products as their online reporting and dashboard tools. The usage of our software gave them the full richness of today’s BI online reporting and dashboard functionality, and dramatically shortened their reporting cycle.

The products
MarketingTracker®, our flagship product, provides a single platform to analyse and integrate any data source used in marketing departments. It contains an OLAP-based architecture and ready-to-run adaptors for multiple data sources, ranging from standardised scanning data sources like ACNielsen, IRI or GfK to a broad variety of survey-based consumer data. MarketingTracker is currently the only product that combines the online reporting and dashboard functionality you’d come to expect from modern BI software with deep domain support for market research data.

MarketingTracker features common OLAP reporting functionality, including:

slicing, dicing, pivoting, drill-down
exception reporting, dynamic rankings
creating personalised views (reports and graphs)
creating personalised briefing books and dashboards
adding comments to dashboards
creating subtotals and custom measures
significance testing, colour coding
authentication and authorisation
export to Excel.

To deal with typical survey data we developed the Survey Data Modeller®. This fully menudriven tool enables users to load and model survey data into MarketingTracker® OLAP cubes.

Other services
We service our customers with tailored solutions if their requirements go beyond the broad scope of our products.

Distinctive features
The powerful OLAP database technology offers many performance and modelling advantages in dealing with large multi-country consumer/brand tracking studies. It can be used to organise, analyse and report global studies.

Our software enables agencies to create marketing information portals for their clients in which they can combine their data with other data sources such as ACNielsen, IRI, GfK and media expenditures.

Track record
Scanmar’s proven solutions are used by over 60 CPG companies. Among them are many blue-chip companies, with hundreds of end users. Over the last couple of years MR agencies also discovered the online reporting power of our solutions.

Coverage
Scanmar is a private Dutch company, with customers in the Netherlands, Belgium, Germany, Scandinavia and Italy. Our software is used worldwide by a number of multinationals.

Charting/tabulation
MarketingTracker delivers the complete range of intuitive, interactive tabular and graphic data display of modern BI software. Designing dashboards and web publishing has never been easier.

Range of analysis tools

MarketingTracker provides full OLAP capabilities.
MarketingTracker Viewer, used with published MarketingTracker briefing books and dashboards, provides light OLAP capabilities.

Offline methods supported
MarketingTracker and MarketingTracker Viewer can be used offline.

Ability for clients to access/manipulate data online?
Yes.

Training and technical support
Basic and advanced training workshops (inhouse or at client premises) are available for all our products. MarketingTracker Viewer can be used without training.

Contact details
G.J de Nooij/D. Leenders
Scanmar
De Haag 1
3993 AV Houten
The Netherlands

Tel + 31 30 6353 053
Fax + 31 30 6353 054
Email g.j.denooij@scanmar.nl
d.leenders@scanmar.nl

www.scanmar.nl