newvista

About the company
As one of the largest and most successful research networks in the UK, Creston plc (comprising ICM, MSTS, CML and MSL) offers newvista as an online research resource. Combining a national panel of over 120,000 members and the highest quality standards in the online research industry, newvista research offers clients a reliable online research solution.

Distinctive features
At the very core of our online research philosophy is the nature of our relationship with the panellists themselves. Our belief is that members of the panel have a contract with us to provide honest and accurate responses to surveys for which they are then justly rewarded. Our belief is that online data capture should not be seen as a cheap alternative to the more established methodologies.

Track record
We conduct in excess of 500 online surveys per annum, which are planned and analysed by consumer and B2B sector experts. We trade on an ethos of ‘quality data on time’ and believe that where online data capture is appropriate then newvista is the right route to deliver ‘quality data on time’.

Coverage
While newvista is a UK-based panel, we are able to offer global coverage through a carefully selected network of internationally enabled partners. To ensure consistency of product we insist our partners comply with the same exacting standards that we apply to all our UK survey work.

Type of contact
The in-depth profiling exercise administered to our panel members means that newvista can offer accurately targeted samples for consumer, business to business and health panels.

Major research activities supported
The 120,000 active newvista panellists are profiled annually across technology usage, financial product holding, media consumption, retail preferences and their attitudes to various aspects of modern life, and also to collect key demographic information. The panel is built using both offline and online methods.

We have an in-house bespoke sampling system to accurately target panellists best suited to complete a brief; this system offers selections that are rim-weighted, multivariate and can similarly exclude based on predefined quarantine periods if necessary.

• Quantitative We offer all forms of ad hoc survey, ranging from panel based ad hoc research, omnibus, pack testing, virtual shopping, ad testing, taste testing and concept testing. We also offer pop-ups, hosted solutions and panel management services.
• Qualitative Our team of qualitative researchers offers bulletin board solutions along with online focus groups using the most up-to-date technology. The focus groups can be multimedia-enabled and can be moderated from anywhere in the world.

Special techniques/branded offerings
The fundamental survey platform is SPSS Dimensions; yet to enhance the end user experience we have overlaid groundbreaking Flash technology. We specialise in the integration of multimedia into our online survey offering. External programs can also be embedded into our surveys, permitting us to offer a fully functioning conjoint solution.

Training and technical support
Our online data capture benefits from a fully resilient managed service platform that results in zero downtime and 24/7 technical support cover.

Typical projects
Our offer is broad and as such there is no such thing as a typical project! We frequently conduct online interviews across numerous sectors (e.g. technology, telecoms, retail, financial, healthcare, polling, automotive, travel, and social and government), covering a wide variety of research techniques (e.g. customer satisfaction, new product development, communication testing, market sizing and segmentation).

Further information
We believe that newvista raises the bar both on the quality standards expected from online data capture, and on how the symbiotic relationship with panel members need be valued.

Such an approach has already seen us receive the MRS Silver Medal for the best paper published in the IJMR (2007), entitled ‘Developing reliable online polls’.

Furthermore, our very own panellists have endorsed us by voting newvista premier panel operator on Survey Police (February 2008).