myonlinepanel

About the company
myonlinepanel is a full-service online market research agency committed to providing you with very flexible service while upholding the highest standards of quality for panel and project management. We can implement all customer requirements concerning online questionnaires and online reporting tools in a customised manner.

We recruit our own consumer panels in the UK, Germany and France, exclusively based on active recruitment methods. Our intelligent panel management tool ensures that the highest level of data quality is achieved in all our studies.

Our service range from ‘sample only’ to fullservice implementation of international quantitative and qualitative projects in the following areas:

• Qualitative idea generation via online forums and blogs
• Quantitative idea screenings

• Quantitative concept testing and screening (unique tool: 48-hour concept test)
• Packaging design tests
• Shelf tests (with 3D views)
• Product tests (including in-home use)
• Pricing tests
• Implementation of various methods of conjoint analysis

• Copy tests (TV, radio, print)
• Promotion evaluation
• Website evaluation

• Brand positioning and image studies
• Brand health and brand power studies
• Brand tracking studies

• Omnibus surveys
• Set-up and management of client-exclusive panels from the client’s own customer database

Distinctive features
Our comprehensive market research and marketing background allows us to translate any kind of research and marketing question into appropriate methodologies and to deliver results that are operational for our clients.

We are investing in the development of new online research methodologies, we don’t just settle for using standard methods. We develop individually designed approaches as required by our client’s research objectives.

Our panels are exclusively recruited on the basis of active recruitment methods that ensure a high level of data quality and confidentiality.

Track record
myonlinepanel was founded in 2004. In the last two years we have experienced an annual average growth in turnover of over 50%. Our steadily growing customer base and the continuous expansion of our panels in the core European markets are indicators of our successful business development. Many reputable international fmcg and healthcare companies use myonlinepanel for their online market research studies.

Coverage
myonlinepanel has proprietary consumer panels in the UK, Germany and France, which have been exclusively recruited on the basis of active recruitment methods. Studies in other countries are carried out in cooperation with competent and experienced field partners who work in accordance with our quality standards.

Type of contact

• General population
• Specific product category/brand users in fmcg, healthcare, automotive, financial services and telecommunications
• Early adopters, innovators

Special techniques/branded offerings

• Custom software solutions for generating questionnaires and for panel administration: EQUIP Questionnaire Generator, EQUIP PM
• Shelf tests with shelf exposure for exactly defined, limited time periods (e.g. one second) for recognition analysis
• Integration of special solutions like product configurators or interactive mood boards into online questionnaires
• Individual implementation of adaptive conjoint methods and conjoint analyses based on discrete choice modelling for online surveys. In particular, integration of multimedia stimuli to create very realistic evaluation situations in the context of online conjoint studies
• Online forums using specific techniques like ‘battle for ideas’

Typical projects

• Multi-country concept test with a sample size between 200 and 500 per country
• Multi-country U&A study with a sample size between 600 and 2,000 per country
• Online forum as a qualitative method with 60–80 participants