MetrixLab

About the company
MetrixLab is a global full-service online market research company, specialising in the areas of new product development, brand communication, e-business performance and satisfaction research. Over the past eight years MetrixLab has grown to be one of Europe’s leading online market research companies.

It is known for its proprietary internet-based research technology, advanced methods and international online consumer panels. The agency invests significantly in developing innovative research solutions that will help companies to accelerate product and packaging development, design effective advertising, produce winning websites, and improve customer and employee loyalty, in a cost-effective way.

Distinctive features
MetrixLab combines the latest internet technology with scientifically proven qualitative and quantitative market research methods, resulting in state-of-the-art tools and techniques.

MetrixLab business solutions include:

• online communities
• idea generation
• concept development
• concept validation
• conjoint and price measurement
• pack tests
• ad creative/pre-testing
• cross-media campaign evaluations
• brand and campaign tracking
• website performance monitor
• in-home website usability test
• in-lab website usability test
• website usability review
• usability competitor benchmark
• website concept test
• customer satisfaction.

Track record
Our people push the boundaries of research innovation, combining cutting-edge online technology with scientifically proven qualitative and quantitative research methodologies. As a result of our drive, MetrixLab is the first in the world introducing a validated instrument for ‘online eye tracking’.

We have extensive experience in the following sectors: automotive, consumer electronics, financial services, FMCG, media, retail, telecom and travel. MetrixLab works with 41 of the top 100 global brands, such as Volkswagen, Microsoft, Philips, Canon, ING, Unilever, PepsiCo, MSN, Siemens and KLM.

Coverage
Through our proprietary respondent portal we can reach more than 600,000 Europeans and, with offices in Rotterdam, London, Munich, Paris and Madrid, MetrixLab conducts online research in 43 countries worldwide.

Typical projects
We have capabilities and experience in conducting local UK research projects, together with pan-European and global studies covering online advertising evaluation studies, creative execution testing, packaging research, U&A, website performance evaluation, and building online communities to create and ‘inspire’ consumer dialogue.