InterfaceASIA

About the company
InterfaceASIA is a provider of market research and online access panels for Asian countries. With proprietary online consumer, B2B/IT, automotive, and medical panels in Japan, China and Korea, we are able to target specific respondents.

Let InterfaceASIA help your company understand, penetrate and capture the Asian market. With extensive experience in various industries and expansive research resources, InterfaceASIA provides the cultural and demographic intelligence you need for a successful product launch in Asia.

Full service research
InterfaceASIA approaches marketing research with an in-depth understanding of the Asian markets and provides integrated consulting services utilising expertise, advanced methods and ingenuity.

Not limited to online, our experienced localconsultants make qualitative research possible in leading Asian countries, implementing faceto-face, FGI and other methodologies.

InterfaceASIA will provide support by conducting the most appropriate research for the client’s marketing needs throughout the entire marketing process. We design, implement, analyse and provide recommendations based on the research findings.

Distinctive features
Unparalleled research infrastructure is a critical success factor. The following represent the key elements of our infrastructure to serve our clients.

• Methodologies: our methodologies are continuously being improved through R&D and designed to accommodate unique project requirements.
• Online Panels: featuring panels in Japan, China and Korea to accommodate various online research requirements.
• Research Facilities: state-of-the-art FGI and CLT facilities in the heart of Tokyo.

Coverage
InterfaceASIA is headquartered in Tokyo, Japan, with offices in Los Angeles and Shanghai. It provides access to online panel members in Japan, China, Hong Kong, Taiwan and Korea, and we are expanding panels in other Asian countries.

Type of contact
InterfaceASIA provides access to proprietary online panels where we can target a range of specialists for B2B and medical as well as 600,000 consumer panellists in Japan and 400,000 consumer panellists in China.

Panel description
Japan:

• Consumers = 600,000
• B2B/IT = 180,000
• Medical – doctors = 142,000
• Medical – patients = 50,000

• Consumers = 400,000
• B2B/IT = 61,000
• Medical – doctors = 80,000
• Medical – patients = 30,000

• Consumers = 100,000
• Medical – patients = 10,000

Special techniques/branded offerings
The following are research menus in addition to our standard network research:

• Click & Mortar: InterfaceASIA is capable of leading online research respondents to participate in the ‘real’ setting research (group interview, CLT etc.). Click & Mortar serves clients' additional need to ask in-depth questions to the selected group of respondents after the online research is complete.
• Digital Diary™: we offer an interactive digital diary, which caters to the client’s needs for exchanging opinions with a research participant on the internet. A research participant can post images on the diary.
• Web Conjoint: in addition to the usual Conjoint analysis, there is also our original trade-off research technique.

Training and technical support
We provide fast turnaround on all quotes and projects, which can usually take time when working with Asian countries. Our team in the US, Japan and China take responsibility to avoid these 'time difference delays' and offer a flexible service that accommodates your office hours. Our staff in the US are also all native in English, Japanese, Chinese and Korean, which allows our clients to contact us any time for urgent language/culture enquiries without having to worry about time differences.