Interactive Market Research

About the company
Interactive Market Research is an independent company established in 1999 in Italy, based on partners’ expertise coming from major companies such as P&G and Shell, and a very careful selection of highly professional personnel. We believe in research as a tool to support and back management decisions. A full market comprehension can be assured only through flexible tools, that’s why since the very beginning of our activity we have implemented both a wide panel for our online studies and software to handle our questionnaires in order to merge the traditional and online methodologies.

Full service research
As a researcher, we provide all the necessary support in each phase of the study: for online studies this includes development of questionnaires, sample definition and selection, fieldwork, data saving and analysis; for traditional research as well as the above we also provide clients with recruitment, locations and experienced staff. Our services are offered to both final clients and to market research companies.

Survey facilitation/analysis
Our panel is deep enough to allow good screening even for very hard-to-find targets. Our proprietary software and the full-service facilities offered allow us to be as flexible as required in terms of data output, from simple cross-tabulation to a complete report that highlights understanding of consumer behaviour.

Other services
Our services include:

• Project management
• complete translation support for all material
• Questionnaire development/programming/hosting
• Online access panel
• Online data collection
• Data cleaning/coding/analysis
• traditional recruitment
• nationwide locations
• Customer understanding and business recommendations

Distinctive features
Our mission: Providing high-quality market research services to support our customers in business strategies and decisions, in order to be recognised as a leader in interactive research.
Our values:

• Customer satisfaction
• Technical excellence
• Respect panellists’ privacy
• Rigorous benchmarking

Track record
We started as pioneers in building an online access panel. In nine years of activity our business has become international and our panel pan-European. All major international institutes and global access panels trust us as an affordable and reliable partner for Italy and Europe.

Coverage
Our proprietary online panel is in Italy, the UK, France, Germany and Spain. For all other countries we have developed commercial agreements with reliable local partners. For traditional research we can easily conduct fieldwork all over Italy.

Type of contact

• General population
• Consumers targeted per market (fmcg, auto, finance)
• Physicians, patients, nurses
• B2B

Major research activities/formats supported
Our panel is continually recruited, both online and offline, to ensure fresh panellists representative of the population. We always ask for a double opt-in confirmation to take part in our panel, and cross-check the identity of respondents for each project.

Quantitative research is our key business – inclusive of traditional, online and as a combination of the two. Our in-house expertise enables us to advise on the best methodologies for obtaining in-depth consumer understanding.

For our qualitative research we have strong continuous collaboration with professionals in the fields of psychology, sociology and semiotics, all over Italy.

Special techniques/branded offerings
Researches:

• Concept and product test
• Adv pre, post, tracking
• Conjoint/choice analysis
• Pricing elasticity
• Market sizing
• Shelf test
• CRM and blog
• BPTO.

Training and technical support
From the first contact and acceptance of a project you will have a dedicated account that can provide you with constant support and updates. The project holder will be responsible for all necessary adaptation of questionnaires and fieldwork handling. 24h/7d support is offered during key steps of the research.

Typical projects
Size: 150+ general population – standard between 500 to 2000 completed.
Scale: National and international.
Specialist targets: Purchasers responsible for household goods.