GMI

About the company
GMI (Global Market Insite, Inc.) provides a single-vendor solution that powers global market intelligence in real time. From survey design and panel management to analysis and reporting, GMI offers the most efficient and cost-effective approach to market research. GMI’s online market research software suite enables professionals to conduct market research in 37 languages. The GMI solutions integrate directly with GMI’s online global panels, providing reach to 13 million households in over 200 countries and territories. 21 of the world’s top 25 market research firms and countless Global 2000 companies have already standardised on GMI’s platform.

• Overview reporting
• Drill-down reporting
• Cross-tabulation, in 2D or 3D
• Correlation
• Regression
• Compare samples
• Significance testing
• Desktop analysis

• Panel management software
• Online focus group software
• Interactive surveys
• Click-testing
• Ad-testing
• Heat mapping capabilities
• Virtual shopping experiences
• Performance dashboards
• Employee feedback services

Distinctive features
GMI powers the market research industry with an integrated ecosystem of software that includes panel management, data collection, analysis and reporting; a global panel that reaches 13 million households; and services that include survey programming, data processing, interactive media and dashboarding. GMI is your one-stop shop for global market research.

Track record
GMI has experienced 100% annual revenue growth for the last five years and has a global footprint with over 1,400 clients in more than 60 countries with 31 offices around the world. Our product development teams continuously upgrade Net-MR with new and improved features.

Coverage
US: Bellevue, WA; Boston, MA; Chicago, IL; Cincinnati, OH; Denver, CO; Los Angeles, CA; Minneapolis, MN; Pittsburgh, PA; Raleigh, NC; San Ramon, CA; New York, NY; Washington, DC.

International: Sydney, Australia; China; Hong Kong; India; Japan; Singapore; London, UK; Germany; Norway; France; the Netherlands; Spain; Canada.

Major research elements supported

Questionnaire design		Net-MR, VantagePoint, Instant Survey
Sampling frameworks		Net-MR
Real-time analysis		Net-MR, Research Analyzer, VantagePoint, Instant Survey
Graphing/tabulation		Net-MR, Research Analyzer, VantagePoint, Instant Survey
Multi-language/languages supported		Net-MR, VantagePoint, Instant Survey
Range of analysis tools		Research Analyzer, Net-MR
Offline methods		Research Analyzer, CATI and CAPI
Ability for clients to access/manipulate data online

Special techniques/branded offerings
Find out what catches your audience’s eye with GMI’s powerful interactive survey techniques.

• Click testing shows you what attracts people's attention and maps out the ‘hotspots’ by tracking their mouse clicks. That’s just the beginning of our online interactive survey techniques.
• Ad tests measure ad effectiveness in every media with instant-impact tests for outdoor advertising, streaming media for broadcast and web, click testing, heat maps and more.
• Virtual publications: the fast, easy way to evaluate newspapers and magazines online; they’re ideal for concepts and competitive tests.
• Virtual shopping: create lifelike shopping environments to test shelf appeal, pricing and more.
• Enhanced user experience: animated sliders and graphics maximise response rates and make surveys more fun and engaging.

• data processing
• survey translation
• survey programming
• ad/media testing
• call centre management.

Typical projects
Size: 400+
Scale: Global
Specialist targets: Our GlobalTestMarket (GTM) panel reaches 13 million households worldwide in 200 countries and territories, with surveys distributed in 37 languages. Encompassed in the 13 million are ten hardto-reach speciality panels that provide access to the following highly profiled markets: physicians, nurses, chronic illness patients, new and expectant mothers, IT, youth, gamers and various ethnicities.