GfK NOP

About the company
GfK NOP Ltd is the UK arm of the GfK Group (a top five market research company worldwide) and is one of the most successful market research agencies based in the UK.

Our On-Line Services Practice provides a dedicated team of researchers, marketing scientists and technologists, focused on creating and executing best practice online research. With internet experience stretching back to the earliest days of the web, we design and implement every aspect of successful internet research projects (as well as interactive TV, PDAs and SMS).

Every project is backed by our deep knowledge gained from performing almost two million online interviews every year, using client opt-in lists, e-rdd sampling and our own consumer panels.

Full service research
Our On-Line Services Practice provides total support, including:

• access to GfK NOP’s online panels
• building your own proprietary panels
• mailing your customer lists to undertake online research
• advising on methodologies, questionnaire design and alternative sampling strategies
• supplying multivariate and choice modelling options
• delivering video to panellists
• devising weighting algorithms
• creating online reporting portals.

Survey facilitation/analysis
We offer all types of analysis, from the simple cross-tabulation to the more complex multivariate research techniques. Our expertise, however, is in turning data into knowledge by our understanding of consumer behaviour.

Other services

• ValueScope^TM: unique algorithms allow you to weight online data, so you can project results to both online and offline populations.
• LifeMatrix^TM: facilitates online segmentation of your customer database into our exclusive LifeMatrix groupings.
• WebReporter^TM: a powerful online reporting system, allowing you to conduct real-time analysis while your study is still in the field.

Distinctive features
GfK NOP’s On-line Services Practice is at the forefront of the methodological and technological innovations that have driven the growth of e-research. Our online specialists support your success at every phase of the marketing cycle, from market exploration to concept development, to brand strategy and beyond.

Track record
We were one of the earliest users of online research and are still perceived to be an innovator in this area. We are continually adopting and developing in this area and have a large list of blue-chip clients for whom we regularly conduct all sizes of research projects.

Coverage
GfK NOP coordinates a great deal of multicountry research via the GfK global network which operates in 90 countries, with a current total of 9,000 employees.

Type of contact
We conduct all types of custom and syndicated research and also have specialist divisions for automotive, business, consumer (including products and retail, travel and new media), employee research, field marketing, financial, healthcare, media, mystery shopping, social research and technology.

Major research activities/formats supported

Panel description We have over eight million panellists with whom we conduct online research. We have conducted nine million online interviews in the last 12 months.

Ad hoc sampling methods GfK is a methodological leading-edge company that can undertake any type of sampling. We have marketing sciences experts in all our countries who can construct the appropriate sample for our clients’ purposes. We have sent 13 million invitations to client-supplied lists in the last 12 months. This makes us experts in handling large numbers of studies, dealing with ISPs and ensuring that our respondents’ privacy is protected.

Quantitative We undertake all types of quantitative research for our clients and bring to each both our methodological and market expertise.

Qualitative We are one of the world's leading qualitative agencies using online focus groups, bulletin boards and blogs. We lead the research industry in applying the latest Web 2.0 approaches to market research.

Typical projects
Size: Any
Scale: We can cover any project at a regional, national or international level from one or more of our 130 companies worldwide.
Specialist targets: We can sample representative or highly targeted niche samples as required.

Standards
We are fully compliant with all international privacy standards and are conscious of our responsibilities to meet international legislation, including the European Directive EU 95/46/EC and COPPA. At GfK we conduct our work in line with the requirements of:

ICC/ESOMAR (The World Association of Research Professionals) International Code of Marketing and Social Research Practice CASRO – Council for Of American Research Organizations

MRS – UK Market Research Society (MRS)

Our UK offices are registered to BS EN ISO 9001: 2000 Quality Assurance Standard and ISO 20252:2006 Market, opinion and social research standard.