Fusion Software

About the company
Fusion Software is the leading supplier of survey components in the UK. We specialise in creating components that provide common functionality used by online surveys and other traditional types of market research interviewing.

Products

• SelfCoder – occupation-based social classification service that returns social grade (A, B, C1, C2, D and E), NS-SEC (government social classification used in the census) and estimated income.
  
  SelfCoder is the only way to capture true social grade from online surveys and is used to ensure a representative sample is achieved. Collecting social grade also allows direct comparison between data collected via other methods such as CATI or CAPI.
• SIC Coder – industry activity classification tool returning SIC 2003 and SIC 2007 codes.
• Grader – Social Grade look-up tool using the data from the Market Research Society’s publication Occupation Groupings: A Job Dictionary.
• Survey Post Coder – Low-cost survey postcode look-up software available on a pay-as-you-go, or one-off fee. Geographic related data returned can include MOSAIC, ACORN and many other data sets.

Areas of bespoke development include:

• Mobile PDA development
• Interactive web controls to collect complex data – customer product lists or car makes and models, for example
• Survey management and administration applications.

Distinctive features
Fusion aims to be a one-stop-shop for thirdparty survey components. We use the latest technology to interact with the respondent and collect the required information with minimum effort from the respondent.

Track record
Fusion Software has been operating for over five years and has software installed on over 1000 seats.