Munro Global

About the company
Munro Global is a recognised centre of excellence in the provision of research-focused marketing services solutions. Under the Munro Global umbrella are four established and successful market research firms, the characteristics of which reflect the core values of Munro:

• satisfied and long-standing blue-chip client base
• skilled, experienced and motivated staff
• operationally excellent with customer focus paramount
• open to change and adopting leading-edge technology solutions.

FDS International provides a full range of market research services to blue-chip clients, specifically within government, telecoms, utilities and transport sectors. Through multi-modal customer, social and business research methods, FDS helps clients increase profitability, improve service delivery and build long-term customer loyalty. Its CompariSat® database helps clients benchmark the performance of their organisations against best practice within their market and against leaders in other markets.

Maven Research is one of the ten largest agencies in the UK for continuous research. Maven focuses on customer satisfaction and employee engagement research within the automotive, financial services and business services sectors. Maven is renowned for its web-based research methods and innovative real-time reporting solutions, which have been employed by a number of blue-chip clients in the consumer and B2B sectors.

M-Lab Research is a media research specialist with a unique and deep-rooted understanding of the media sector. Through methods such as eye tracking, ad testing, audience appreciation and track testing, M-Lab provides actionable insights to a host of blue-chip clients across radio, magazine and television to support new magazine launches, measure music trends, and understand audience awareness and attitudes to new programmes.

acefieldwork provides excellence in field-based research for a range of research agencies, consultancies and end-user clients. Its Londonbased head office supports a network of 12 regional managers and a field force of 650 interviewers, recruiters and mystery shoppers, with expertise across all methods of data collection including mystery shopping, exit polls, hall tests and recruitment.

Track record
The research agencies within the Munro Group have vast experience in running continuous and ad hoc projects for a wide range of bluechip companies and public-sector bodies, including the likes of BT, Yell, Mercedes-Benz, Citroën, British Gas and Lloyds TSB. We are committed to investing in new technologies and pride ourselves on our leading-edge online research and reporting solutions, which enable us to provide a truly contemporary service.

Coverage
FDS is the UK representative of IriS, the leading global network of independent research agencies.

The development of online research allows us to offer multi-language research studies on a global level.

Type of contact

• Consumer
• Business to business
• Employee engagement/satisfaction
• Automotive
• Business services
• Finance
• Manufacturing/construction/rail
• Media
• Public sector/government bodies
• Telecoms
• Transport
• Utilities

Major research activities/formats supported

• CAPI/CATI/CAWI
• Multi-modal fieldwork
• Employee research
• Customer satisfaction
• Concept testing
• Product testing
• Mystery shopping – on- and offline
• Executive depth interviews
• Focus groups
• Deliberative polling
• Benchmarking
• Ad testing
• Eye tracking
• Desk research
• Postal research
• Internet research – website U&A studies
• e-commerce
• Marketing sciences
• Online reporting

Special techniques/branded offerings

• NEBU multi-modal data collection within any project
• CompariSat® Benchmarking
• Stakeholder Research
• Customer & Employee Satisfaction Indexes (CSI/ESI)
• PZB Gap Analysis
• Net Promoter
• Value Mapping
• Key Driver Analysis
• Real-time web reporting