Ciao Surveys

About the company
We enable companies to quickly and costeffectively conduct online surveys, and have built our business on our ability to gather consumer opinions from virtually any target audience. Our international reach spans North and South America, Asia, Europe and Australia, creating unparalleled access to millions of people worldwide and offering a truly global perspective. It’s this combination of global survey respondent reach and technological innovation that makes Ciao Surveys the leader for internet survey solutions. Founded in 1999, Ciao Surveys has been part of Greenfield Online (NASDAQ: SRVY) since 2005.

Online Fieldwork Services Ciao Surveys provides online fieldwork services in market research worldwide and owns deeply profiled proprietary online access panels across Europe, the Americas, Australia and Asia. Further, we supplement the depth of our panels with Real-Time Sampling™, a just-in-time sampling methodology that enables us to intercept web surfers and present them with survey opportunities in real time.

Survey facilitation/analysis Ciao Surveys can provide a sample-only or full-service online fieldwork. For sample identification and extraction we source respondents from our deeply profiled panels. The issuing of survey invitations is automated using our own proprietary technologies to ensure accurate and timely fulfilment of the sample criteria. We can provide customised programming and hosting, including Flash and multimedia and conjoints. Data collection is backed up by secure multiple-redundant servers and can be delivered in any major file format.

Other services Our panels, including our UK panel, are profiled in depth across a number of areas, including media consumption, B2B, travel, automotive and healthcare. We’re able to pre-identify a wide range of popular groups such as mobile telephone owners and pet owners. Where a target group is required that cannot be pre-identified we offer pre-screening services to get to niche target groups. We have programming facilities and easy-to-customise Flash-based templates for ad tests, concept tests and shelf tests. We can incorporate multimedia using advanced programming, which allows use of streaming video and audio even in dial-up households. We also offer an Omnibus every week.

Distinctive features
What makes Ciao Surveys distinct is the responsiveness of our online access panels. Our panels are based on a true online consumer community, which engages respondents in much more than just taking market research studies. In addition to industry standards we adhere to our own golden rules of panel management, setting ourselves panel management standards that far exceed industry guidelines.

Furthermore, quality and client service are our two key core values at Ciao Surveys. We have gained client trust and loyalty through flawless and impeccable service; our clients can focus on developing their business and leave their online data collection projects in our hands, knowing that they will be executed perfectly. A dedicated quality manager is assigned to each project and an interdepartmental quality team ensures that best practices are being followed throughout the organisation.

Track record
Ciao Surveys GmbH is the European arm of Greenfield Online, pioneers in online research and online access panels since 1994. In the UK we work with over 125 clients, ranging from MR agencies, PR agencies, ad agencies, media companies, consultants and marketing companies, including 15 of the top 20 MR agencies. We abide by all market research industry standards and guidelines, including ESOMAR. Our panels are used only for the purposes of conducting market research.

Coverage
Ciao Surveys can conduct data collection globally.

Type of contact
We can provide online sample, programming and hosting for online surveys for both consumer and B2B market research studies.

Major research activities supported
Ciao Surveys and Greenfield Online operate deeply profiled proprietary online access panels. Panel profiling is internationally standardised where possible but with local customisation where needed. Our panels comprise doubleopt-in individuals, and we collect profile information on all standard demographics, business decision-making, lifestyle, health, automotive, media, personal finance, mobile telephones, gaming and many more.

• Quantitative We provide sample, programming and hosting for online surveys, including project management of tracking and longitudinal studies and custom panels.
• Qualitative We can provide and manage sample for market research, involving, for example, bulletin boards, online focus groups and blogging.

Special techniques/branded offerings
We have our own proprietary tools for sample extraction, panel profiling and management. We script and report using industry-standard software from Confirmit or GlobalPark, and can offer conjoint modules within our programming services (Sawtooth and custom).

We offer a number of easily customisable survey enhancements to add interactivity to surveys at relatively low cost: Visual Concept Evaluator™, Page Turner, Flash Video, Media Evaluator, Copy Magnifier, Card Sort, Bundle Sort and Shelf Testing.

Training and technical support
Each client has a dedicated project manager who is responsible for guiding the project through from the kick-off to the final delivery of data files. We have an in-house translation team, a dedicated multilingual quality assurance team and an experienced survey scripting and data processing team. Survey data are encrypted and backed up in real time with highly secure multiple-redundant servers.

Typical projects
Ciao Surveys offers its clients reliable internet survey solutions that are flexible and built to order for each research project. We do everything from simple sample provision to large-scale international tracking studies. With Ciao Surveys you can customise your online survey.

Typically, we conduct the following types of project:

• concept and product testing
• conjoint and discrete choice
• in-home usage test (IHUT)
• market/segmentation studies
• media/copy testing
• Omnibus surveys/incidence checks and quick-turn studies
• qual-quant fusion
• qualitative
• simulated shopping
• syndicated studies.