Centurion Marketing Systems

About the company
Centurion Marketing Systems is an international provider of sampling and panel management systems for the market research industry. As well as providing MARSC packaged solutions tailored for market research agencies, we are also highly experienced in the design, development and implementation of sampling systems for ad hoc, continuous and event-driven research projects.

Our knowledge of the research industry allows us to work closely with clients to provide solutions that bring real business benefits to their research work. Centurion has developed a high-profile client base, and through our personal approach we continue to achieve exceptionally high levels of customer satisfaction.

Distinctive features
MARSC is a new concept in panel management, focusing strongly on the selection of samples for carefully targeted research projects. By maintaining a complete contact history record of all customers or panellists, MARSC allows researchers to target respondents based on their previous survey activity as well as demographic information. This allows the user to constantly refine the information kept about panellists in order to target those who are most likely to give good-quality answers to the research. This in turn leads to higher response rates.

For large and frequently used databases this process needs a specialist tool to reliably produce a statistically balanced sample while treating panellists or customers with respect. This is achieved within MARSC by using versatile contact controls, meaning you can interact with your panel as little or often as your business rules dictate.

Detailed sample reporting will highlight any quota shortfalls within the sample and, as well as tools to manually adjust the sample frames or collapse and merge groups of cells, MARSC can automatically balance the sample when shortfalls occur.

MARSC is an independent tool designed to operate alongside any interviewing software with simple processes for data transfer between systems.

Track record
Founded in 2000, Centurion has seen its client base grow year on year. Flexible pricing options have allowed MARSC to bring real business benefits to small and medium-sized agencies as well as some of the world’s largest online panel providers. Some of these companies rely on MARSC to provide over 50 sample lists per day for business-critical research projects.

Our technical development team is continually bringing new features and improved functionality to MARSC and has an enviable reputation of being able to accommodate client requests for specific processes to aid individual business needs.

Coverage
From offices in the UK we support a global customer base with clients in Europe, the US and Australia, with additional sales representation in Italy and the US.

Major research activities/formats supported

• Sampling systems: Centurion is a specialist in providing sampling systems to support both market research agencies and corporate users. Typically used for customer satisfaction studies, CATI or high-volume online research, MARSC allows the user to easily build a complex target matrix of statistically balanced sample for research.
• Online panel management: Used with the MARSC sample manager, Centurion’s panel management solution provides all the tools needed to build and manage online research panels. Customisable web portals provide for panellist online access, registration, screener survey hosting and reward/incentive management.